New York City Metropolitan Area
I have 9 years of Marketing experience and 5 years of Public Sector experience. I'm passionate about helping companies reach their goals. I am a dependable, detail-oriented, team player.
• Designed strategic marketing plans to optimize visibility among target audiences within time and budget constraints and drove pipeline growth for clients targeting federal, state and local governments. • Led campaigns and events through coordination and oversight of multiple third-party vendors including content syndication, webinars, and tradeshow events to drive seamless execution and measurable ROI. • Increased SEO performance by 25% and grew LinkedIn followers by 550%, significantly expanding digital reach. • Produced quarterly business review reports showcasing campaign performance. • Executing 7 in-person workshops across the U.S. which includes securing venues, catering, AV, networking reception, emailing attendees, ordering swag, and onsite support.
• Developed and executed quarterly marketing plans focusing on events that aligned with sales goals to drive demand and funnel sales pipeline. • Worked with multiple vendors to execute public sector events including tradeshows, workshops, and webinars to achieve high-quality event execution. • Led partner go-to-market strategy by developing and executing joint marketing plans with public sector partner Carahsoft. • Managed six-figure program budgets, including creating purchase requests, processing invoices, and maintaining spend forecasts, to ensure that actual spend was in line with plan. • Unified event communications by developing pre-event Know Before You Go guides and aligning sales reps on event details. • Uploaded lead data to SalesForce, ensuring accuracy and providing actionable information for the Sales team.
• Managed logistics for state and local government events, ensuring seamless execution and sales alignment. • Aligned team communications by developing pre-event Know Before You Go guides and briefing sales reps on event details. • Coordinated event swag, shipping, and vendor management to optimize brand presence. • Ensured accurate attribution of marketing-sourced pipeline contributions through post-event follow-up.
• Executed account-based marketing campaigns for industry-leading technology firms such as Apple, Checkmarx, CrowdStrike, SteelCloud, and Menlo Security. • Drove target audience engagement, lead generation, and pipeline acceleration through highly tailored multi-channel campaigns. • Optimized Marketing Development Funds utilization by developing a menu of approaches for strategic decision-making in support of impactful marketing initiatives. • Prepared and presented ROI analyses during Quarterly Business Review to demonstrate measurable campaign success to an audience of sales executives.
- Taught an online English immersion curriculum to beginner learners from ages 5 to 13. - Engaged students using total physical response, games, and music. - Assessed students and provided feedback to parents.