Chicago, Illinois, United States
My mentor said you can hide a dead body in your about section on LinkedIn. Let's test that. Welcome to Unordinary Matter, where we craft brand / content marketing systems that meaningfully connect you with the people you serve (without gross, manipulative tactics). We call this magicking your marketing: building connection-driven, relationship-building touchpoints that magnetize the very people you built your business to serve. . ݁₊ ⊹ And by we, I do mean me (Hel Dagger, nice to e-meet you) and my multitudes. This multifaceted work grows RELATIONSHIP and RESONANCE through strategically refined and deeply aligned SIGNAL-- without begging the algorithm, performing conversion theater, or exploit or coercing anyone in the process. Because when aligned signals land with your people, growth stops feeling like hustle. Because when authentic presence is highly visible, demand starts behaving like gravity. Because when real, authentic connection is present, momentum happens (and you don't have to burnout trying to manufacture it). With results from relationship-centered modalities, I've become trusted to deliver: ✶ Signal-rich content 𖤐 Person-1st Brand Systems ✦︎ Data-Drenched Strategy ✯ Demand Marketing with Teeth ✧ Benevolently Blunt Takes (because trust + results > conflict avoidance, every time) *ੈ‧₊˚ My north star? Empathy, empathy, and also empathy *ੈ‧₊˚ My edge? I care about energetics AND mechanics. ── .✦ I optimize sales systems, ops engines, omnichannel initiatives, and lifecycle touchpoints so folx actually FEEL supported from first click to final deliverable. ── .✦ I alchemize the PRISMATIC elements of your biz (from brand, products, and programs to customer experiences, et al...), turning your UNDENIABLE value into gravitational force. ── .✦ I weave the visual / verbal NARRATIVES that bring your universe to LIFE, making you UNIGNORABLE to your ideal people. ── .✦ I collaborate like a current, ADAPT like water, and bring a zero-fluff, high-integrity, 19-degrees-Aries-with-the-aesthetic-eye-of-a-Taurus vibe to the function that makes fetch happen. If you're reading this and something in my voice stirs what’s been waiting in you, let's goooo. It probably means we’d do the kind of work that transcends together. 𝑾𝒉𝒆𝒓𝒆 𝒕𝒐 𝒇𝒓𝒐𝒎 𝒉𝒆𝒓𝒆? ⏾⋆. Simply + me so we can yap / muse / connect .𖥔 ݁⋆ִ ࣪one universe in ecstatic motion to another ｡⭒˚⋆˙⟡ Stay Unordinary, Hel Dagger ┆ ┆ ┆ ┆ ┆ ┆ ┆ ࣪ ˖☆ ࣪⭑┆ ݁˖ .☆ . ݁ ˖ ☆⊹ ࣪ ┆ ˖ ࣪ ⊹ ࣪ ★ ⋆.˚ ⊹ ࣪ ࣪ ˖⋆˚★ ₊ ⊹ ࣪˖ ࣪ ₊ ࣪ ˖ . ݁ ⊹ ࣪ ˖ ࣪ ˖ . ݁ ݁ .
● Developed, implemented, and optimized integrated marketing initiatives, centering customer needs, business goals, and market climate (results described as “brilliant” and “irreplaceable” ● Provided backend and operational support for online programs, ensuring clients were satisfactorily onboarded and set up for success throughout their course experiences ● Created and maintained SOPs to reduce errors and increase consistency across recurring tasks ● Meticulously developed compelling content and graphics within a structured content schedule to maximize productivity, resulting in increased client attraction, brand affinity, and followership (829% increase in YouTube subscribers in 2025) ● Enhanced new program offers, sales systems, lead generation structures, and website updates across multiple platforms including Asana, Loom, Thinkific, and Canva