Munich, Bavaria, Germany
Ambitious professional with a demonstrated 17 years’ experience of working in the automotive industry, thereof the last 8 years in the digital services and connected car environment. Proven abilities in strategy development, portfolio management, product management and leading complex (digital) projects in global, cross-functional teams within an automotive OEM. Quickly grasps complex contexts, analyzes and converts ideas into strategic plans and always strives for the best customer experience. An energetic, articulate and result driven team player used to work under pressure in very complex agile working environments with top management visibility. Profound knowledge of automotive digital services, Apple/Google’s ecosystem and projected modes, the automotive mobile app landscape and connected car technologies and trends.
Head of BMW Group car configurator and vehicle finder. As Product Owner, I am responsible for the strategic development and business success of two key digital products for BMW and MINI: the car configurator and the new & used car marketplace. I lead two internal teams working closely with external feature teams for development and UI/UX. Project lead for the next-generation vehicle configurator for the BMW NEUE KLASSE – delivering a completely new design and UX concept, new assistance and AI functionalities, enhanced vehicle visualization, and an immersive 3D experience world. This new configuration approach redefines how customers configure and experience vehicles online, setting a new benchmark for digital product interaction at BMW. Responsible for the BMW and MINI new & used car marketplace, a multi-brand platform designed to help customers efficiently find their desired vehicle through a modern and intuitive search experience. By combining strategic product direction, business ownership, and close collaboration with interdisciplinary teams, I ensure these two key digital products create outstanding customer experiences while driving measurable business impact for BMW Group.
Project lead for the launch and roll-out of the My BMW/MINI App to more than 50 countries across five continents, scaling to a global active user base of 13 million with high App Store ratings (4.8 in Europe and 4.9 in Americas) and high NPS > 50. Lead product manager for all vehicle-related app functions (vehicle management & remote services, e-mobility & charging management, journey management & driving statistics, sustainability experience), from ensuring operational release readiness and release planning to defining the future product scope based on customer, business and benchmark value. Strategy lead for anchoring the My BMW/MINI App in the BMW Group sales strategy, in the next generation of connected car architecture (BMW Neue Klasse) and for the interplay with other car-related customer touch points (Apple Watch, iOS widgets, BMW/MINI Digital Key, Apple CarPlay, Google Android Auto, in-car passenger control). Product lead for the digital sustainability experience in the My BMW/MINI App (My Trips ecosystem).
Project lead for the setup of a new digital services organization within BMW Group in close collaboration with the SVP. Strategy development, business development and portfolio management of business unit ‘Connected Life’ which aims at bringing the customers' digital lives in the area of infotainment, communication, productivity, smart home and e-mobility in the car either via integrated BMW/MINI services (e.g., in-car music/video streaming) or via projected modes (e.g., Apple CarPlay) and other ecosystems (e.g., Amazon Alexa). Financial planning and steering of business unit ‘Connected Life’ (ca. 400m€ annual revenue, 20m€ annual budget) based on market, customer, and business targets.
Consulting internship with a major client in the telecommunications industry: steering and analyzing all market research activities in the biggest quality management project. Diploma Thesis: “Identification and Evaluation of new Business Areas within a diversification strategy” (based on the example of the telecommunications industry).