New York, New York, United States
www.helainabuzzeo.com I am a passionate, creative, multi-disciplinary producer who locates, manages, and leads internal and external global teams across all initiatives, with 20+ years of experience, collaborating with advertising agencies, brands, production co's and renowned photographers and directors. I bring a unique expertise in production and post production in TVC, Digital and Stills content (campaign, 360, social), with a focus on the beauty, fashion, and luxury brand space. I’m an exceptional mentor, communicator, collaborator, negotiator, relationship builder and art lover. I am currently looking to partner with teams to execute their vision in any or all aspects of production: bidding/estimate building, location research, staffing/resourcing, line producing, on-set production and post production delivery. • Expertise and specialize in managing TVC, Digital, Stills campaigns, 360 and social content. • Running crew payroll through outside Payroll Companies (Familiar with all payroll fees.) • Location research, scout and management. • Manage seasonal budgets (6MM+) allocated across all executions, estimating/bid through to final billing. • Built, led and mentored departments of producers, post producers, freelancers and contractors. • Crew Sourcing and management; maintain relationships with global talent, production partners, agents, art directors, photographers, directors, DP's, casting directors, illustrators, hair, make-up and wardrobe stylists, set designers, manicurists, music supervisors, post production houses, CGI houses and studios. • Celebrity and talent casting and procurement (day rates to long form contracts). • Art buying. • Line producing. • On set management. • Scheduling/managing post production phases (from edit, color, retouch through to final deliverables). • Generate revenue through production. • Reduce production costs by 30% by negotiating fees while ensuring the highest level of deliverables. • Wrapping full productions to final billing. • Forecast seasonal budgets and profit and track/manage P&L. • Partner with Legal and Compliance to arrange for clearances of contracts, licensing agreements and personal conduct policies. • Implemented and improved upon new processes and procedures to create smooth workflow for both production department as well as affiliating departments ensuring company and client goals are met on time and within budget. • Work towards departmental and company OKR & KPI's. • AICP Post - Fashion Category Judge.
Bruce Weber/Little Bear/Blauer, Roy Rogers, Icon Magazine, Living proof, Marli Jewelry, DEPT./E*TRADE, Visit Salt Lake & BET MGM, A Creative Partner/ABGxReebok, Velem/MAC & Uniqlo, Curfew TV/Etsy, Jane Smith Agency/Future Society, Ogilvy/L'Oreal, Ann Taylor, Align Productions/Spanx, Golden Projects/Citizen, Camp Productions/Bloomingdales, Air Productions/Macy's, Sylvain/Brandon Maxwell x Walmart....
Leading visual content partner providing strategy, creative direction, and production of photography, video and post production services. Elevated eCommerce, editorial, catalog, marketing, advertising and social content. Brands: Target, David Yurman, Mejuri, Nike, Maurices, Eileen Fisher, James Allen, Brialliant Earth and AWAY. • Managed a team of Producers and freelancers. • Oversaw studio calendar for all Client productions. • Built and evolved inter-departmental processes and procedures, guides, standards and templates. • Managed budgets for existing or in-coming new clients and RFP's. • Implemented OKR's and KPI's to generate high productivity, achieving the highest form of creative for the value. • Tracked all versions of data behind the production to help improve upon productivity, utilization and profitability.
• Velem | Steve Madden + Caviar/DoorDash - January - February 2022 • Wunderman Thompson | Wella/Clairol + Unilever/Suave – April 2021 - January 2022 • Wednesday | Coterie + Cle de Peau Beaute – September - November 2021 • Tombras | Edible - October 2021
• Clients: Shiseido; Clé de Peau Beauté, Natural Diamond Council, Prabal Gurung and Patrick Ta Beauty. • Photographers/Directors: Mario Sorrenti, Mikael Jansson, Inez + Vinoodh, Camilla Akrans, Manu Cosu, Darius Khondji, Gordon Von Steiner, Stephen Kidd, Tristan Sheridan, Mario Godlewski and Peter Szollosi.
• McCann Worldgroup | Various accounts – August 2017 - October 2017 • Jane Smith Agency | Shiseido; Clé de Peau Beauté – May 2017 - July 2017