Dubai, United Arab Emirates
Working with high end decorative products has been my job for the last 30 years. However, understanding what it means to promote exclusive brands was developed years later, when I was able to see the product beyond its functionality. Once I realized this, I knew there wouldn’t be any going back, and my professional career would be devoted to promoting beautiful products developed with great pride and presented with the respect and attention deserved. One of the biggest challenges that I have faced throughout the years is the misuse of the term luxury. I see companies advertise their products as “affordable luxury" which in itself is an oxymoron. Even worse, I see consumers who pride themselves on buying luxury items at discounted prices. My goal is to convince customers that buying luxury is not limited to the purchase of an expensive product. It goes beyond the physical purchase of a product. It involves the understanding of a lifestyle that recognizes excellence above anything else. Paying for "affordable luxury" simply means buying into the perception of luxury without embracing the true meaning, which is a disservice to oneself. As I always like to put it, “people buy to please others, not themselves.” This has brought me to the conclusion that the world of luxury is not by definition, limited to people of a certain purchasing power. Rather to people with a cultivated and sophisticated background.
Today HVS CONSULTANTS makes its debut! With over 30 years of international experience in promoting luxury products in the interior design field. I am now available for companies who need expertise on commercial strategy.