Netherlands
Senior commercial and strategy leader with strong business acumen and extensive international experience in medical and optometric technologies. I have built a global career at EssilorLuxottica across Europe and Africa, including headquarters roles, partnering with senior leadership on strategy, portfolio direction, and execution in complex, regulated environments. With a foundation in optometry, complemented by formal education in marketing and financial management, I bring a unique ability to bridge clinical insight with structured commercial and strategic thinking. Currently Instruments Director Benelux, I lead cross-functional teams in a matrix organization, consistently delivering sustainable growth and translating strategy into results. Driven by challenge, strategy, and transformation, I thrive in demanding international environments and focus on creating long-term value through clear judgment, collaboration, and execution.
• Lead the Benelux Instruments business with P&L responsibility, managing a cross-functional organization of ~35 employees in a complex matrix structure. • Consistently delivered year-on-year budget achievement and bottom-line improvement from 2022 to 2025. • Translate group strategy into executable regional plans, aligning commercial, marketing, and operational priorities across markets. • Partner closely with senior regional and global stakeholders to drive sustainable growth and transformation initiatives.
Led global product and marketing strategy for refraction instruments, shaping portfolio direction, go-to-market strategy, and global launches. • Worked directly with executive leadership and regional teams to align global strategy with local market needs across multiple geographies. • Selected for the COMET Young Talent Accelerator Program • Navigated complex, regulated medical technology environments, balancing innovation, compliance, and commercial performance.
Owned strategy, commercial performance, and business development for the Instruments Business Unit across South Africa and neighboring markets. • Drove sustained growth and market leadership, earning multiple “Division of the Year” and “Department of the Year” awards. • Led go-to-market execution, key account strategy, and channel development in diverse and emerging markets. • Developed strong leadership capabilities through General Management and regional leadership programs (AMERA).
Sales and Key accounts