Heinrich Harrer

Sales & Technical Marketing Executive | Industrial Coatings, Adhesives & Specialty Chemicals | B2B Growth Leader | Key Account & Team Development | Product Strategy & Market Expansion | Multilingual Commercial Expert

Rhein-Neckar Metropolitan Region

About

I am a senior Sales and Technical Marketing Leader with deep expertise in the chemical industry, driving growth across industrial coatings, adhesives, PSA, dispersions, and specialty raw materials. With extensive leadership roles at BASF and other global manufacturers, I combine technical depth with commercial excellence to deliver sustainable results in complex B2B environments. My track record includes managing triple digit Mio € annual revenues, leading European sales teams, and executing market strategies that consistently outperform industry benchmarks. I specialize in value selling, portfolio repositioning, product innovation, and international business development. Core Strengths & Keywords B2B Sales Leadership • Technical Marketing • Industrial Coatings • Adhesives & PSA • Product Strategy • Key Account Management • Team Development • Market Positioning • Value Selling • Innovation Management • Cross-Functional Leadership • Chemical Industry • EMEA Business • Multilingual (Spanish, English, French) I’m passionate about shaping commercial strategy, building high-performing teams, and turning technical expertise into measurable business results. With strong cross-cultural communication skills and a people-first leadership style, I create long-term value for customers, teams, and organizations.

Experience

  • BASF (16 yrs)
    • Head of Sales & Technical Sales Western Europe - Resins for Industrial Coatings
      Jul 2021 - Present · 5 yrs 1 mo

      Reporting to Director Sales Resins EMEA

    • Technical Expert, Resins for Automotive & Industrial Coatings EMEA
      Jan 2020 - Jun 2021 · 1 yr 6 mos

    • Senior Technical Marketing Manager Resins & Additives, Automotive & Industrial Coatings EMEA
      Apr 2017 - Dec 2019 · 2 yrs 9 mos

  • Head of Sales (export) and Marketing at Gerlinger GmbH & Co. KG
    Feb 2010 - May 2010 · 4 mos

    Reporting to Managing Director/Owner New business development in Europe

  • Marketing Director Medical at KOB GmbH
    Jan 2008 - Jan 2010 · 2 yrs 1 mo

    Reporting to VP Sales & Marketing - Identify systematically and refine continuously product USPs with strong and partially realized market potential - Set-up a new strategy for the two core market segments of the company - Develop and implement a new corporate brand

  • Head of Technical Marketing Polymer Dispersions for Adhesives, Textile and Leather at Alberdingk Boley GmbH
    Aug 2004 - Dec 2007 · 3 yrs 5 mos

    Reporting to Head of Sales EMEA - Identify high-value market segments and position product USPs to satisfy market and customer needs - Develop and initiate ideas for new products - Represent the company at national and international expert panel levels - Expand sales activities for the new adhesives business in Europe

  • Lab manager Polymer Dispersions for Adhesives & Food Coatings at Celanese Emulsion Polymers
    May 2000 - Jul 2004 · 4 yrs 3 mos

    Reporting to Head of Technical Marketing EMEA - Independent technical support for customers in Germany and other European countries - Technical key account manager for European mayor customers - European contact for food coatings - Identify market and customer needs and develop and identify ideas for new products - Represent the company at national and international expert panel levels In 2002, the Clariant Emulsions business was taken over by Celanese creating the new Celanese Emulsions company based in Frankfurt/Main