Heiner Twenhäfel

Managing Director @ Serviceplan Munich

Munich, Bavaria, Germany

About

Managing Director Creative and member of the ADC with a background in both design and copywriting and 10+ years of experience in Germany’s top creative agencies. Created EDEKA’s viral campaign “The most German Supermarket” and many other 360° campaigns decorated with 100+ national and international awards.

Experience

  • Managing Director at Serviceplan Group
    Jul 2022 - Present · 4 yrs

  • Group Creative Director at Jung von Matt HAVEL
    Oct 2019 - Jul 2022 · 2 yrs 10 mos

    Clients: SHARE NOW, hohes C, LIQID, PlusDental

  • Creative Director at BBDO Group Germany
    Feb 2017 - Sep 2019 · 2 yrs 8 mos

    Clients: Deutsche Bahn, smart, SAKS OFF 5TH

  • Jung von Matt/Alster (Hamburg und Umgebung, Deutschland)
    • Senior Copywriter
      Mar 2015 - Jan 2017 · 1 yr 11 mos

      Clients: EDEKA, HolidayCheck, Konzerthaus Dortmund, BMW

    • Copywriter
      Oct 2012 - Feb 2015 · 2 yrs 5 mos

      Clients: Vodafone, IWC, Hawesko, Active O2, Köstritzer

    • Junior Copywriter
      Jan 2012 - Sep 2012 · 9 mos

      Clients: Vodafone, Active O2, Adelholzener, Viva con Agua

  • Teacher at Miami Ad School Europe
    Jul 2015 - Dec 2016 · 1 yr 6 mos

    Teaching classes of Advertising Students about basic skills in Copywriting, Heads & Tags, Concept Development and Creative Advertising while passing on passion for great advertising.