Frankfurt Rhine-Main Metropolitan Area
Experienced Senior Commercial Executive with a strong track record in hospitality business development, revenue management, distribution, and digital transformation. Proven leader in building and optimizing commercial structures across sales, reservations, eCommerce, and data services to drive sustainable growth and performance. Graduate of the Educational Institute of the American Hotel & Motel Association and IHK-certified Online Marketing Manager.
Achievements - Established a structured, target oriented and transparent sales organization through Salesforce CRM implementation - Developed an integrated Power BI reporting environment consolidating multi-source data analysis to simplify and accelerate reporting processes - Founded and established an in-house Convention Sales department, internalizing previously outsourced functions - Development and launch of Meet & Succeed, a new MICE-label
Setting up, facilitation and development of centralized commercial hub consisting of Revenue Management, Reservations, Distribution, Business Intelligence and eCommerce. Achievements - Accomplished continuous growth in RGI for all regions in the years from 2010 to 2020 - Sourced and deployed customer relations software (CRM) - Launched membership program pentafriends resulting in 90% growth of direct business - Improved technological infrastructure (software, tools) and workflows - Successful acquisition of external hotels for the provision of commercial services
Optimizing hotel revenues using IDeas RMS for daily yield tasks. Implementing annual pricing strategies in accordance to demand and supply of the Frankfurt Airport market and the hotels requirements. Budgeting and forecasting (Revenues). Providing cross selling pricing strategie for business plan leading to the extensive renotation of the hotel "Tower" (100 bedrooms), the clublounge and the extension of the conference area. Increasing revenues from online distribution channels (OTA, IDS, GDS) through implementation of online media campaigns. Implementation of channel management and daily revenue monitoring using DYP amongst the senior management team.
Stabilizing and increasing ADR using IDeas RMS and group pricing tools. Implementation of daily revenue monitoring (DYP) amongst the senior management team. Running the on-site reservations department with 5 reservations agents.