Los Angeles, California, United States
Hi! My name is pronounced like Micah with an H. For 15 years, my thing has been innovative content that grows brands. Get in touch with me at [email protected]. I’ve been lucky enough to… - Manage social media accounts for B2B and B2C brands with millions of followers - Create written and multimedia content that influenced millions of $$ in Salesforce revenue - Consult brands like Disney, Clorox, and L’Oréal on marketing strategy - Ghostwrite for top execs in print and digital My work has been featured in USA Today, CNBC, Forbes, AdWeek, VentureBeat, Entrepreneur, eMarketer, Business Insider, Media Post, and more. For two years, I produced and co-hosted an award-winning B2B marketing podcast for Salesforce. It won Best Podcast and Best Content Marketing Multi-Year Program from the Content Marketing Institute. My team at Salesforce ran our YouTube channel (800k+ subscribers) and branded video content that grew our audience across channels, partnerships (like CNBC and Formula 1), and events (like Dreamforce). I love B2B marketing — especially when it pushes the status quo and says something that makes the audience say, “I’ve never thought about it like that before.” So, how'd I end up here? I started my career in book publishing as a development editor for the "For Dummies" series at Wiley. I managed every aspect of a book's creation: editing Tables of Contents, researching competing books, editing all chapters for overall theme and voice, managing art programs (including photo shoots and illustrations), and providing author guidance. From there, I moved into social media and multimedia content creation in the agency world at BLASTmedia (now PANblast). This role allowed me to polish my content creation skills on a number of digital platforms, including video. I planned and created content for Instagram, Facebook, YouTube, and beyond. I then entered tech and joined ExactTarget's content marketing team as the first official content marketing hire. I subsequently joined Salesforce through ExactTarget's acquisition. I worked in ascending B2B content leadership roles at Salesforce for 11 years. And then… a new adventure! I joined Microsoft in summer 2024 to lead content, social, and integrated marketing, managing our presence on the ground at global events like Cannes and pioneering an employee-generated (EGC) program. In winter 2025, I struck out on a new adventure to be a content creator, consultant, and speaker full time.
Here’s how I can help you grow your brand: MARKETING CONSULTANT: - B2B and enterprise marketing consultant, with 15 years of experience as head of content at Salesforce and Microsoft - Consulting and hands-on collaborator on content strategy and social media strategy - Deep expertise on piloting and running employee-generated content (EGC) programs, social-first video strategy and execution, and integrated brand marketing with a unified vision - LinkedIn video expert; author of ebook on creating video on LinkedIn that has been hailed a "must-read" for anyone creating video on LinkedIn - Available for consulting and fractional head of content and social. SPEAKER: - Hailed as the "Lucille Ball of B2B marketing," bringing a unique blend of humor and insight to your next event - Top-rated marketing keynote speaker for worldwide Salesforce events - Workshop leader at Content Marketing World and for brands like L'Oreal, Clorox, and Anastasia Beverly Hills - Available to speak at your next marketing kickoff, conference, or internal event. CONTENT CREATOR: - LinkedIn creator with ~50k followers and 61M views in 2025, with a primarily senior and enterprise audience - TikTok creator with ~30k followers and 8.5M views in 2025, with a mid-career ambitious audience - Marketing, career growth, and workplace/business humor creator - High-performing skits and direct-to-camera sponsored videos with Quince, Clay, Goldcast, and more - Available for brand partnerships on LinkedIn and TikTok. Reach out at [email protected]!
Key objective: Drive our strategic presence on the global stage. I lead the teams that shape our storytelling and ensure that our content strategies resonate with target audiences. I lead content, social, and integrated marketing teams for Microsoft Advertising products as part of Microsoft AI.
In this role, I led and executed an integrated marketing strategy for Salesforce – specifically Sales Cloud, our flagship solution. I championed the power of a unified brand message across the company, working with execs, product marketers, demand gen marketers, social creators, writers, SEO experts, and more to create what really matters to industry and practitioner audiences. My team also included our social media and community marketing efforts and team. My primary responsibilities: * Create high-priority branded marketing assets that align to key business priorities * Leverage data and research to develop new marketing themes and quarterly calendars, which align to cross-functional priorities and newsworthy moments in time * Collaborate with industry advisors, product marketing, demand gen, brand, PR, industry, SEO, and digital teams to develop marketing programs that support every stage of the customer journey * Support the development of content roadmaps that connect the dots across integrated marketing to deliver a unified and coherent experience to target audiences * Pilot new content formats and distribution models — like streaming video, interactive digital experiences, and influencer-led programs — to meet our audience wherever they are * Audit and refresh old content, based on past performance and emerging priorities * Analyze content analytics via a robust performance dashboard, building on the success of what’s relevant to our core audience and learning from what’s not
As part of Salesforce’s brand marketing team, I was a key leader of marketing messaging in this role. Worked cross-functionally and with executive leadership to create an audience-first content and marketing strategy. That strategy incorporated blog, digital and web, video, SEO, long-form content, email, social media, sales-facing content, and beyond. Piloted a new integrated campaign planning process that involved more of the right stakeholders in our content planning process for greater success. Adopted a new content dashboard, increasing team accountability to our metrics. Led a team of creators and marketers to plan, develop, and distribute our messaging.
I created award-winning educational content and research programs for Salesforce’s retail and consumer goods verticals. This role supported both sales and marketing, giving me a front-row seat to sales conversations and customer success. The data-driven content I created won coverage in top-tier publications like USA Today, CNBC, and WSJ. I also inspired and educated Salesforce customers by presenting our content and thought leadership in 1:1 and 1:many settings. In summer 2019, my work was recognized by the Content Marketing Institute, which named me Finalist for B2B Content Marketer for the Year. I also earned Finalist for Best In-Person Event Content Marketing Strategy. Key responsibilities included: * Create original, data-driven research reports about consumer trends, from ideation to content strategy to publication * Present thought leadership content in-person to top Salesforce customers — including many Fortune 100 companies — and virtually via videos, webinars, executive meetings, conference sessions, and podcasts * Develop sales-supporting enablement content and toolkits for key verticals and markets * Position content and insights for executives in keynote presentations, slide decks, and third-party articles * Write and edit team blog posts, video scripts, reports, and contributed media bylines * Plan insights content strategy before, during, and after key events, including Dreamforce, NRF, World Tours, and Shoptalk
At a PR and social media agency, I managed social, video, and editorial strategy for global brands. I wrote search-optimized content for blogs, wrote scripts for YouTube videos, managed YouTube channels, coordinated sponsored content and influencer opportunities on social, and managed daily posts and community management across Facebook, Instagram, and Twitter. I also ran paid media campaigns across social, especially Meta and YouTube. I was the day-to-day communications lead for my clients, and I worked closely with PR leadership to ensure my content plans amplified PR efforts. In addition to my client duties, I was the editorial lead for the corporate agency blog and managed a content intern. I also developed presentations on writing and social media careers to present to university students.
As an editor for the bestselling “For Dummies” book series, I edited tables of contents and full chapters to bring "For Dummies" books to life. I ensured all books followed Dummies brand, voice, and tone guidelines while leading author management, art, technical editing, copyediting, and deadlines for my titles. In short, I managed all aspects of these books from start to finish. A sample of titles I edited: Catholicism For Dummies (2E), Hypertension Cookbook For Dummies, Success as a Mediator For Dummies.