Heike Birlenbach

About

Senior Executive with broad international experience in the airline/travel industry. Strong commercial background including excellent negotiation skills, distinct analytical strength and the ability to transform strategy into action. Highly knowledgeable in key relationship management, Customer Experience design, Joint Venture initiatives, new distribution capabilities and airline product development. Performance oriented empathetic leader with strong communication skills, leading change successfully to cope with the digital transformation in the industry.

Experience

• Chief Commercial Officer (CCO) & Member of the Board at Swiss International Air Lines
  Jan 2024 - Present · 2 yrs 6 mos

• Lufthansa Group (9 yrs 10 mos)
  • Senior Vice President Customer Experience Lufthansa Group Airlines
    Jan 2021 - Dec 2023 · 3 yrs

  • SVP Sales Lufthansa Group Network Airlines & CCO Lufthansa
    Jan 2017 - Dec 2020 · 4 yrs

  • Vice President Sales & Services Europe
    Mar 2014 - Dec 2016 · 2 yrs 10 mos

• Lufthansa (15 yrs)
  • VP Cabin Crews
    Apr 2011 - Mar 2014 · 3 yrs

  • Vice President Division Milan
    Mar 2009 - Mar 2011 · 2 yrs 1 mo

  • GM Productmanagement European Traffic (Frankfurt)
    Dec 2006 - Feb 2009 · 2 yrs 3 mos

• Global Key Account Manager (Frankfurt) at Lufthansa German Airlines
  1996 - 1999 · 3 yrs

• Tour Operator Representative (Greece, Spain, Tunesia) at International Tourist Services
  1988 - 1990 · 2 yrs