Heike Wirschinger

Manager Development Footwear adidas Terrex and FIVETEN

Greater Nuremberg Metropolitan Area

About

experience in Sports Industry, Sporting Goods Industry, Project Management, Product Development, Footwear Creation, Sports Federations, (Eco)Tourism, Education, Scientific Research, Organization, Event Management, Sports Siences, Sales & Retail

Experience

  • adidas (18 yrs 11 mos)
    • Manager Development Footwear Performance adidas Terrex and FIVETEN
      Oct 2013 - Present · 12 yrs 10 mos

      SCOPE: PROJECT MANAGEMENT > leading the product process integration of the brand FIVETEN into the Adidas product development process (06/2017-12/2018) in cooperation with related internal and external stakeholders and business partners, T1 and T2s. Self-reliant identification of relevant areas of concern and leading the respective teams through the process for a smooth integration alignment. > product development: Initiating and monitoring the prototyping process from scratch to sign off for mass production. Including product stage reviews, communication and aligning of various interests from internal and external bussiness partners in different international locations. Monitoring and steering of technical development and engineering of product requests into finished sport specific products which meet the functional and biomechanical requirements for the respective usage and Market (Hiking, Trailrunning, Winter- and Water sports, Kids, Climbing) in adherence to established Adidas quality standards, -time lines, and -costing targets. > Other cross-cutting project initiatives and project implementations in sustainability, innovation, manufacturing excellence SUCESSES > development of 2020 Olympic Games gold winning 5.10 climbing shoe > Integration of 5.10 footwear product process into adidas Operations > Sustainability pioneer project: Terrex CC Boat Parley (won 2 industry awards in 2017) > Driving and implementing sustainability guidelines within the development process > Talent Carousel Development Centre Finalist 2016 SKILLS AQUIRED > Project management of complex international multifaceted projects > Intercultural competency in complex international projects. > High communication and negotiation skills for successful project achievement

    • Manager Development Footwear adidas Originals and Originals SMU (Footlocker + Japan)
      Sep 2007 - Sep 2013 · 6 yrs 1 mo

      SCOPE: PROJECT MANAGEMENT > product development: Initiating and monitoring the prototyping process from scratch to sign off for mass production. Including product stage reviews, communication and aligning of various interests from internal and external bussiness partners in different international locations. Monitoring and steering of technical development and engineering of product requests into finished sport specific products which meet the functional and biomechanical requirements for the respective usage and Market (Street Wear, Kids) in adherence to established Adidas quality standards, -time lines, and -costing targets. > Other cross-cutting project initiatives and project implementations in sustainability, innovation, manufacturing excellence > People management: onboarding and training interns and new team members on the job SUCESSES > Key campaign projects (“don’t kick it” for Footlocker with Lionel Messi, back to school, Footlocker Rhinestone Valentines pack) > 5 of the Interns I trained on the job, were offered a position after the internship SKILLS AQUIRED > Intercultural competency in international projects. > High communication and negotiation skills for successful project goals, > people management > handling of multiple projects at the same time

  • Traveller at Travelling
    May 2007 - Aug 2007 · 4 mos

  • Team Leader at The Sunflower Bakery & Cafe
    Nov 2006 - Apr 2007 · 6 mos

    SCOPE > Manager stand in and people management of a team of 5 employees SUCCESSES > During my shifts sales increased by 12% and tips by 25% SKILLS AQUIRED > Organizing, attention to detail, retail experience, people management

  • Ziptrek Ecotour Guide at Ziptrek Ecotours Inc.
    Jul 2006 - Nov 2006 · 5 mos

    SCOPE > International Tourism, Event Management, Promoting tours and guiding international customers in teams of max 12 people through Canada’s backcountry, educating the customers on the ecological background of the area and being responsible for their safety SUCCESS > In a fun atmosphere create an educational adventure for the customers. Creating awareness about sustainability topics, and helping customers to overcome their own fears SKILLS AQUIRED > Adapt fast to new and diverse situations, customers and cultures, clear precise communication, risk management, activation and engagement of people, fast problem solving, strong customer service skills

  • Management Assistant Sport Development and International Affairs at Landessportbund Rheinland-Pfalz e.V.
    Jan 2006 - Jul 2006 · 7 mos

    PR and Event Marketing Information Management International bussiness relations Adminsitration, office Management