Paris, Île-de-France, France
Commercial & strategic leader with 20 years’ experience scaling fintech and SaaS firms to >$1bn revenue. Proven P&L owner, board-level operator, and M&A integrator across listed, private equity-backed, and founders-led businesses. Demonstrated success in delivering double-digit growth, margin expansion, and digital transformation across B2B and B2C models. Currently Chief Growth Officer at Qonto (finance management fintech), previously Global CMO at Pipedrive (Vista Equity Partners PE-backed CRM SaaS unicorn) and financial trading firm IG Group (FTSE250), operating in the $250-$1.15bn revenue spectrum. Experienced in leading global teams of 300+, shaping product and operations roadmaps, and working directly with Boards at ExCo level on growth, governance, and transformation.
Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing, to bookkeeping and spend management. - Launched in 2017, already over 600,000 SMB customers trust Qonto with their finance management - €622m raised with VCs and business angels including Valar, Alven, the European Investment Bank, Tencent, DST Global, Tiger Global, TCV, Alkeon, Eurazeo, KKR, Insight Partners, Exor Seeds and Gaingels. My role at Qonto: As a member of the Exec, leading central and local market teams across Brand, Marketing, Sales, Partnerships, and CX to drive growth transformation across prospect, existing customer base, and M&A streams to hit 2m customers and 2bn revenue by 2030. - Driving European expansion across our 8 markets and beyond - Building and scaling our product-led growth engine - Developing robust sales capabilities to serve larger SMEs - Maintaining our industry-leading customer satisfaction
Pipedrive: Challenger SaaS unicorn Pipedrive helps SMBs grow through best in breed, open, AI-intelligent sales CRM technology. My role: As a member of the Exec, leading commercial and customer experience teams to fulfil the P&L accountability of winning more customers and driving more value per customer while supporting customer retention activities. This including owned, earned, and paid brand as well as performance marketing build, product marketing, packaging, pricing, and sales / upsell programmes, as well as end-to-end customer experience transformation and optimisation to achieve growth results at improving cost-effectiveness.
IG Group: A global FTSE250 fintech organisation, connecting retail, professional and institutional customers with the financial markets by providing online trading platforms, financial content, and education; multi-brand across B2C, B2B2C, and B2B including IG, IG Prime, tastytrade, tastyworks, Nadex, DailyFX, and Spectrum; highly regulated; 2,000+ employees; $1.15bn turnover (FY21) My role: Leading Marketing to drive high commercial impact at optimised ROI by implementing a strategy of integrating brand & product marketing with highly efficient digital performance as well as experience marketing for IG Group’s trading and publishing brands; all based on clear customer segment and marketplace insight as well as agile experimentation, and enabled by technology, data, and smart ways of working. Activating the required skills and experiences of a 19-country matrix in-house team of 260+ staff alongside external partners to deliver owned P&L targets and customer-focused growth initiatives with a budget of $112m+.
Driving IG Group to digital performance marketing leadership in the financial trading industry through the implementation of value and ROI-focused, integrated, digital channel optimisation combined with agile experimentation. Covering the full spectrum of digital marketing channels across organic and paid.
Optimising structure, tech, and content of the various IG Group websites to achieve relevant search and journey experiences for prospect and existing customers, leading to sustainable revenue growth.
David Lloyd Leisure: Europe's largest racquets, health and fitness operator; PE-backed. My role: Development and implementation of the David Lloyd Leisure digital marketing strategy, including digital advertising, content, websites, and apps so as to enhance the DLL brand experience from initial point of customer engagement and throughout the customer relationship. Business owner of the Digital Steering Group at DLL. Internal team, 3rd party agency, and budget management.
Le Creuset: Privately-owned, international leading manufacturer and retailer of premium quality cookware My role: Development, roll-out and management of the international E-Commerce website. Planning and execution of an integrated, multi-channel E-Commerce strategy in line with the digital brand, web, eCRM, and sales targets. Internal team, 3rd party agency, and budget management.