Heidi Burns

European Operations Wish | E-Commerce Marketplace & BD Leader

Madrid, Community of Madrid, Spain

About

Results-driven Head of eCommerce Marketplace Leader with years of senior commercial leadership experience at global marketplaces, building expertise across the full D2C and marketplace ecosystem, from affiliate and email performance to multi-channel partner strategy across EMEA. Proven track record of owning multi-million-dollar revenue programmes . Skilled at translating commercial goals into actionable growth strategies across paid, owned, and partnership channels optimising across CAC, ROAS, and LTV metrics with the financial fluency to model and justify channel investment decisions at C-suite level. Deep expertise in marketplace & eCommerce, including channel partner management with key platforms, and hands-on experience navigating EU compliance and regulatory change. A proven cross-functional operator who partners with product, engineering, finance, and logistics to translate commercial strategy into execution. Strong track record of evaluating ROI and integrating emerging growth technology to remain competitive in a fast-moving ecosystem.

Experience

  • Wish (Full-time · 6 yrs 5 mos)
    • Head of Business Development and Partnerships
      Jul 2024 - Present · 2 yrs

    • EMEA Accounts Team & Affiliates Manager
      Jan 2024 - Jul 2024 · 7 mos

    • EMEA Accounts Team Manager
      Mar 2022 - Jan 2024 · 1 yr 11 mos

  • Groupon (1 yr 5 mos)
    • Consumables Buyer - EMEA
      Aug 2019 - Feb 2020 · 7 mos

    • Consumables Buyer - UK
      Oct 2018 - Aug 2019 · 11 mos

  • Key Account Manager - Online at Philips
    Jun 2018 - Oct 2018 · 5 mos

    Philips Personal Health - Key Account Manager for pure players Shop Direct & The Hut Group.

  • Groupon (4 yrs 8 mos)
    • Consumer Electronics (CE) Buyer
      Apr 2016 - May 2018 · 2 yrs 2 mos

    • Consumer Electronics (CE) - Junior Buyer
      Oct 2013 - Apr 2016 · 2 yrs 7 mos

  • Assistant Buyer at Carphone Warehouse
    Sep 2012 - Oct 2013 · 1 yr 2 mos