United States
I’m a go-to-market (GTM) leader with experience across global agencies, non-profits, startups and Fortune 500 companies. I focus on turning complex challenges into clear growth opportunities through collaboration and thoughtful strategy. I’m driven by understanding what motivates people and using those insights to create marketing that delivers results and feels human. Data guides my choices, but what inspires me most is seeing how purposeful marketing connects brands with the people they serve.
I partner with C-suite leaders to accelerate stakeholder and business value through data-driven, culturally attuned marketing. As part of Weber Advisory, I fuse brand storytelling with modern demand generation to help enterprises grow, scale and protect their reputation.
Provides marketing advisory services to startup founders, investors and businesses on go-to-market and growth strategies
Led global marketing and commercial excellence teams, driving enterprise growth through strategic ideal customer profile (ICP) identification, market analysis, customer journey mapping, commercialization planning and end-to-end (E2E) go-to-market (GTM) strategy development Implemented integrated marketing strategies and sales enablement programs, resulting in an uptick in marketing qualified leads (MQLs), pipeline and attributable revenue growth as well as increased marketing and sales alignment through orchestrated learning and development programs and campaign execution Fostered collaboration with IT, sales, product marketing, segment marketing, finance, legal, communications, creative, executive and inter-agency teams to ensure cohesive execution of marketing strategies helping sales teams to navigate the dynamic marketplace, achieving substantial growth and brand visibility Led and managed ABM, digital marketing, paid media, marketing operations, marketing PMO (project management organization) and customer advocacy teams and budgets Drove acquisition, demand generation, lead generation, revenue generation and customer programs across the enterprise
Hired to establish a new Demand Generation team, executing multi-channel campaigns and driving significant YoY growth in marketing qualified leads, pipeline and revenue Led Global Events & Experience team, including customer and industry exhibitions planning and execution Collaborated with Marketing, Customer Experience and Sales teams to execute targeted ABM strategies for enterprise accounts and led growth in key end market segments and priority portfolio areas including WestRock's new Connected Packaging SaaS platform
Directed Weber Shandwick's (NYSE: IPG) B2B center of excellence in developing and executing go-to-market strategies that enhanced brand awareness and lead conversion for global clients Delivered measurable improvements in brand awareness, demand generation and lead conversion through integrated marketing campaigns balancing earned, owned and paid media creative and budgets Built and mentored internal and inter-agency teams, fostering innovation and excellence in client service Led RFPs and pitches for new business, including research and presentations to C-suite stakeholders and decision-makers Served as a member of Weber Shandwick’s Diversity, Equity and Inclusion (DEI) committee Earned industry recognition for excellent client work for brand storytelling, content strategies and integrated campaigns as awarded by the American Advertising Awards, American Marketing Association Awards, AVA Digital Awards, Hermes Creative Awards, MarCom Awards and PRSA Awards
Recruited to lead digital strategy for key accounts, focusing B2B, B2C and B2G clients and played a pivotal role in building the foundation for the agency's first B2B center of excellence Developed and executed Account-Based Marketing (ABM) strategies for B2B and B2C clients, including GTM approach, editorial planning and messaging development Executed earned, owned and paid media campaigns for startups to enterprise brands Spearheaded the creation of custom communications via various platforms including email, direct mail, mobile apps, SMS and marketplace platforms to drive engagement, acquisition, conversion, retention and cross-sell and upsell opportunities