Heer Odedara

Freelance Visual Communication Designer | Branding • Packaging • UI/UX

India

About

A meticulous graphic designer with an interest in digital illustration, branding and packaging. I’m keen to learn new things and contribute with my abilities and experience to a creative environment.

Experience

  • Visual Strategist (Design) at Upsault Marketing Partners
    Mar 2026 - Present · 4 mos

    Translate strategy into high-impact visual systems that elevate brand perception, engagement, and conversion. Lead brand visual identity across all touchpoints, ensuring consistency and premium execution. Create static and motion assets for social, ads, and marketing collateral at a magazine-grade standard. Build scalable design systems, templates, and asset libraries. Design with intent to drive performance, collaborating closely with strategy teams. Continuously evolve creative direction, stay ahead of trends, and mentor team members while fostering innovation.

  • Packaging design at Boxed in sun paper boxes
    Jun 2023 - Present · 3 yrs 1 mo

  • Packaging Designer at Moonfreeze Foods Pvt Ltd
    Mar 2026 - May 2026 · 3 mos

    Designed and developed packaging concepts aligned with brand identity and product positioning Explored minimal, premium aesthetics through colour, material, and form Delivered production-ready files with attention to detail and print accuracy Created visually compelling label systems, typography, and structural layouts for product lines

  • UI/UX designer at Acache
    Dec 2025 - May 2026 · 6 mos

    Designing clean, modern UI for web and mobile. Building components and contributing to design system. Turning insights and ideas into polished, functional experiences.

  • Visual Communication Designer at SPARROW DESIGN FIRM
    Sep 2025 - Sep 2025 · 1 mo

    Identity Design, Packaging, Website, Exhibition, Catalogue, Social Media, Interior Graphics, Photography, etc along with involvement in Pre-Press and Post-Press of Printing & Production