London, England, United Kingdom
Experienced Marketing Director with a demonstrated history of working in the information technology and services industry. Skilled in Communication, Event Management, Management, Adobe Photoshop, and Email Marketing. Strong marketing professional with a Professional Diploma in Marketing from Cambridge Marketing College.
- Reporting to the VP of Europe and responsible for all aspects of Marketing within EMEA. - Establishing a Marketing function within Cloud Conformity. - Working closely with the Head of Marketing North America on a number of global initiatives. - Refining the current HubSpot set up within the company and improving use of the tool company wide.
- Reporting directly to the CMO and responsible for managing a global team of eight marketing staff across three cities with four direct reports. - Manage a digital consultant and external data analyst to aid with our marketing activities. - Managing the global marketing plan with key target markets based in the US and DACH region. - Overseeing all aspects of Quadrotech marketing, from the strategic management of an annual budget to the day-to-day aspects of all things digital and offline.
- Managing three team members- Content Manager, Marketing Executive and Content Writer - Working closely with the Marketing Manager (Events and Campaigns) to ensure a complete marketing plan is delivered - Developing messaging required and the design work to go with this for events and creating supporting collateral - Working with an external branding agency to create a unified brand between Quadrotech and acquired company Cogmotive - Communicating what marketing are working on to the entire company and ensuring marketing has an ‘open door’ policy for feedback
- Covering all aspects of Marketing required - Built a Marketing team - Organising company presence at international tradeshows - Maintaining company social media presence - Managing company online advertising including Google Ads and Bing - Building a sales pipeline using lead generation methods such as resource centre - Using Marketing Automation tools to manage lead nurturing - Managing content strategist role and providing guidance on priorities and proof reading - Creating and presenting a monthly metrics presentation showing web traffic, lead metrics and other vital data Key achievements - Working with designer to undertake a complete re-brand including new website - Implementing new automated emails for customers - Researching and then implementing a number of new lead generation methods