Heather M. Hyland

Healthcare Payer Tech Marketing Leader | Convey & Pareto Intelligence

Port St Lucie, Florida, United States

About

Experience

  • Convey Health Solutions (8 yrs 7 mos)
    • Director of Marketing
      Apr 2022 - Present · 4 yrs 4 mos

      -- Develop and execute marketing department strategy and budget, aligning efforts with executive objectives for both Convey and our subsidiary, Pareto Intelligence. -- Oversee the production and implementation of impactful marketing campaigns and initiatives. -- Play a key role in supporting product growth strategies through cross-departmental collaboration.

    • Content Manager
      Mar 2020 - Apr 2022 · 2 yrs 2 mos

      -- Successfully launched the company's initial content marketing program, amplifying brand reach. -- Led messaging for paid and organic campaigns, website positioning, and event promotions. -- Managed proposal content for submissions and content library storage.

    • Marketing Specialist
      Jan 2018 - Mar 2020 · 2 yrs 3 mos

  • Quick Test/Heakin Research ()
    • Account Manager
      May 2014 - Jan 2018 · 3 yrs 9 mos

      -- Strengthened market research sales and client retention by cultivating strong client relationships. -- Managed client accounts from bid process to project completion, ensuring client satisfaction. -- Monitored daily production and activity across multiple locations, exceeding client expectations. -- Provided valuable advice, strategy, and support, enabling the company's competitiveness in a dynamic market.

    • Project Manager, 3Q Global
      Oct 2013 - May 2014 · 8 mos

  • Facility Manager at Quick Test/Heakin Research
    Mar 2011 - Apr 2012 · 1 yr 2 mos

    Light accounting; staff management; cost and quality control; customer service; quota management; controlling/maintaining budgets and deadlines.

  • Cystic Fibrosis Foundation (5 yrs)
    • Lead Volunteer
      Oct 2006 - Apr 2011 · 4 yrs 7 mos

      Assist fundraising event and auction logistics, office support, event volunteers and Foundation staff liason.

    • Communications Intern
      May 2006 - Sep 2006 · 5 mos

      Redesigned and organized fundraising kits, conducted office mailings, worked with volunteers, and assisted in event logistics which led to the development of a new fundraising walk site.

  • Server at Landry's
    Jan 2007 - Jan 2011 · 4 yrs 1 mo

    Emphasized teamwork, multi-tasking and clear communication, to better the experience for both the guests and fellow employees in a high volume, multi-million dollar restaurant. Consistently increased sales and aimed for new company and store goals.