Pea Ridge, Arkansas, United States
I’m a strategic communicator and marketing leader who thrives on turning complex ideas into clear, engaging stories. Over the years, I’ve worked with organizations of all sizes—from Fortune 1 powerhouses to fast-moving tech firms—helping them connect with their audiences through thoughtful messaging, strong brand voice, and purposeful content. Today, I lead marketing at Jack Tyler Engineering, where I’m building the company’s first-ever marketing program from the ground up. That means shaping our brand story, developing campaigns, refining internal and external communications, and creating sales tools that actually work in the field. It’s a hands-on, high-impact role—held together by strategy, storytelling, and mild existential panic. (Kidding. Mostly.) My background spans internal comms, PR, content strategy, social media, and creative direction. I’m also a Marine Veteran - I know how to lead under pressure, think clearly, and get things done. Things I’m especially good at: ✔ Telling stories that make people care ✔ Building structure where there wasn’t any before ✔ Creating clarity across teams, channels, and platforms ✔ Keeping a message consistent and human—even in technical spaces Whether I’m managing a campaign, crafting brand language, or building internal alignment, I focus on what really matters: clarity, connection, and long-term impact. Also, I can write a full brand guide, manage a social calendar across five platforms, launch a campaign—and still act surprised when the algorithm ignores me completely. (Okay, so not so surprised anymore -- ahem, TikTok!)
As Marketing Manager for Jack Tyler Engineering, I led strategic marketing initiatives focused on modernizing the company's brand, digital presence, sales enablement, and marketing operations. Working directly with executive leadership, I developed marketing strategies that supported long-term business growth while collaborating across sales, engineering, and operations. Key accomplishments: • Led the complete redesign and launch of the corporate website, including site architecture, content strategy, messaging, SEO, and vendor management. • Directed the planning and implementation of HubSpot CRM, including sales pipeline design, lead management strategy, marketing automation planning, and CRM integration requirements. • Served as the primary liaison between Jack Tyler Engineering and SmartBug Media, coordinating CRM implementation, website strategy, digital marketing initiatives, and technical integration projects. • Managed a complex HubSpot-ClickUp integration project to streamline lead management, quoting, and project workflows. • Developed executive communications, sales collateral, presentations, email campaigns, recruiting materials, and branded marketing assets. • Managed relationships with external agencies, software vendors, web developers, and creative partners while ensuring projects aligned with business objectives. • Led recruiting marketing initiatives, employer branding efforts, conference planning, trade show marketing, and promotional campaigns. • Evaluated and developed internal training initiatives, including learning management system planning and onboarding strategies. • Maintained brand consistency across all customer-facing communications and marketing initiatives while collaborating closely with executive leadership on strategic planning, budgeting, and process improvements.
Internal + External Communications • Develop and execute internal communication strategies to keep employees informed, aligned, and connected to our mission • Partner with teams across the company to promote initiatives, launch campaigns, and amplify our voice • Craft and manage external communications—including blog posts, press releases, newsletters, and strategic messaging—for consistent, brand-aligned visibility • Ensure every message reflects our brand values, tone, and visual identity Public Relations + Thought Leadership • Build and lead PR efforts that drive awareness and recognition through media opportunities, awards, and partnerships • Position our executives and subject-matter experts as thought leaders in key tech spaces • Manage press outreach, interviews, and storytelling around wins, client case studies, and innovations Social Media + Events • Create and manage social media strategies across LinkedIn, Instagram, Twitter/X, Facebook, and YouTube • Curate high-quality content and community engagement to build trust and grow brand affinity • Lead coordination of partner and client events that deepen relationships and drive brand visibility Content Strategy + Marketing Alignment • Support content-driven marketing efforts that fuel lead generation and campaign performance • Create web copy, email nurture flows, brochures, ad copy, and social content in collaboration with the broader marketing team • Develop campaign briefs and updates that align stakeholders around key initiatives
• Devised a multi-channel communication initiative, elevating employee engagement by 40%, decreasing informational gaps by 25%, and aligning teams with the organization's goals and mission. • Planned strategic PR initiatives, capitalizing on partner collaborations and industry opportunities, boosting brand visibility by 30% and achieving a 20% increase in media coverage over a year. • Executed multi-channel social media strategies, enhancing brand visibility by 40%, leading to a 55% growth in follower engagement and a 35% improvement in brand recognition over six months. • Curated and produced engaging multimedia content, including text, images, and videos, for social media channels; multiplied follower engagement by 45% and content reach by 60% within six months. • Spearheaded communication campaigns that amplified stakeholder engagement by 40% and improved audience understanding through targeted content initiatives, leading to a 22% boost in informed interactions within 6 months. • Increased monthly organic website traffic by 35% using inbound marketing techniques like blogging, article writing, and creating hubs on social media sites. • Orchestrated the development of over 40 web copy pieces, 25 blogs, and 60+ social media posts, bolstering company voice and expertise, and driving a 50% surge in organic search traffic.
• Collaborated with stakeholders to develop thought leadership content such as web copy, blogs, articles, and social media posts, enhancing the company's voice and expertise in the industry. • Implemented content marketing initiatives to drive traffic and engagement in support of Go-To-Market strategies, strengthening market positioning and customer acquisition. • Managed social media accounts, responded to comments and inquiries, and fostered meaningful interactions with followers, building a loyal and engaged community. • Assisted with paid social media advertising campaigns, optimizing ad performance and reach.
• Collaborated with stakeholders to develop thought leadership content such as web copy, blogs, articles, and social media posts, enhancing the company's voice and expertise in the industry. • Implemented content marketing initiatives to drive traffic and engagement in support of Go-To-Market strategies, strengthening market positioning and customer acquisition. • Managed social media accounts, responded to comments and inquiries, and fostered meaningful interactions with followers, building a loyal and engaged community. • Assisted with paid social media advertising campaigns, optimizing ad performance and reach.