Copenhagen Metropolitan Area
Vast experience at all levels within international sales development, business development, marketing, team leadership and country as well as general management: • Visionary with strong strategic mind-set • Strong track record in developing group sales subsiduaries, Key Accounts and distributors at the strategic, tactical and operational levels • Defining and implementing KPIs to ensure strong customer focus • Driving goal setting and performance of direct reports and distributors • Motivational leadership and cross-cultural management • Excellent skills in selling/negotiating/deal making/ in building sustainable and profitable sales growth Key words General manager, country manager, regional manager, sales management, sales force management, development of distributor networks and group sales affiliates, international market development, sales excellence, international sales development, business development, go-to-market planning, distributor sales development, global key account management, portfolio pricing, positioning and promotion, launch planning and execution, launch cycle management, entrepreneural drive.
• Key Account Leadership with hearing health, consumer electronics and defense industry accounts. • Collaborated with cross-functional teams to co-develop commercial product roadmaps and operational strategies. • Developing strong relationships across R&D, product management, and procurement to enhance product quality and delivery. • Raising revenue significantly by achieving double digit growth YoY from 2023 to 2025
• Spearheaded the global wholesale distribution network for Audientes, launching in India as the first market. • Served as the global commercial lead for the international expansion through pharmacies, optical channels and digital sales platforms. • Developed offline and online sales synergy initiatives in collaboration with local partners to innovate the end-user journey
• Hired to develop new strategic partners within maritime mobile communication. • Focused on establishing relationships with international constellation partners to support business expansion. • Shaping value propositions to create mutual partnership value. With the Corona crisis unfolding in spring 2020, having severe negative impacts on the maritime industry, commercial growth initiatives were put on hold later the same year.
• Led the global Widex brand sales team, overseeing partner and distributor sales across 60+ markets. • Developed strategic initiatives, defining growth levers and channel management for effective go-to-market activities. • Conducted regular business performance reviews and collaborated with key distributors on sales strategies and joint development. • Identified and executed sales and marketing synergies globally with Sivantos (ex-Siemens) brands sales team. • Post-merger integrating of the Widex distributor region into the merged company of WSA.
• Led the CEE wholesale region, managing 5 sales affiliates across Russia, Ukraine, Turkey, Hungary, and Bosnia. Five direct reports with 80 FTEs in-region • Developed and implemented go-to-market strategies to enhance market share and drive revenue growth. • Conducted commercial development and performance reviews with Country GMs to drive sales growth and optimize operations. • Focused on channel management and key account strategies to improve territorial coverage.
• Expatriation to Istanbul to lead the joint venture of Widex in Turkey – full P&L responsibility with 4 direct reports and 20 FTEs • Led the transformation of Widex Turkey's commercial operations from a distributor model to a sales affiliate, enhancing customer and solution focus. • Redesigned the organizational structure, coaching and recruiting a team of 20 FTEs to strengthen customer engagement. • Developed and executed a go-to-market growth plan targeting distributors, chains, and dealers to broaden sales approaches.
• Led the export sales business across 20 distributor markets in the Greater Middle East region. • Conducted regional strategy meetings to share best practices and enhance distributor performance. • Managed public and private tender processes to secure business opportunities. • Engaged HRH Princess Haya for the Widex global Pediatric Congress in Dubai, enhancing brand visibility.