Los Angeles Metropolitan Area
Integrated Marketing & Communication, Digital Media Planning and Buying, Public Relations, Social Media, Search Engine Marketing. Industry Experience: Adventure/Outdoor Experiences & Travel, Major Toy Brand, Consumer Electronics, Cause Marketing, Political, CPG, Health Insurance, Legal, Travel, Entertainment Technology, Music label, Film, Events, B2B Completed the 4A's Institute of Advanced Advertising Studies at UCLA. Submitted and presented a new business pitch titled "Hybridville" for the Honda CR-Z in May 2011.
Rippling Opendoor POWDR Cedars-Sinai
Lead the POWDR account for strategic media planning and buying in collaboration with Deutsch Business Intelligence team. POWDR is an outdoor adventure brand which includes a collection of mountain ski resorts, lodges, action sports facilities and camps. Oversee the Deutsch Performance Media team focused on Search and Social strategic planning & buying. Contribute to DLA's Blackness in Full Bloom training program for black owned businesses in Los Angeles. Provided mentorship to Moms at OM.
Led paid social media strategic planning and buying across Mattel's portfolio of brands. Collaborated across Deutsch Business Intelligence, Strategy, Creative and Production teams as well Mattel's in-house Media, Digital, and Creative teams. Brands supported included: Barbie, Hot Wheels, Fisher Price, Creatable World, and more. Contributed to DLA's Blackness in Full Bloom training resources. Provided mentorship to O&M Wines.
2011 EMPLOYEE OF THE YEAR Senior Digital Media Planner for Qantas Airways. Plan, buy, analyze and report on Direct Response and Branding campaigns for Qantas and co-op partners across display, search, mobile, video and affiliate campaigns. - Plan, develop, present and execute online media campaigns across multiple channels - Monitor campaigns and provide weekly and monthly campaign reports with performance metrics, insights and optimization strategies - Transitioned agency to DART adserving - Develop and maintain strong relationships with clients and vendors - Manage an assistant planner and freelancers - Work with outside vendors to test and scale SEM from a creative vantage point
I assisted up to seven account teams simultaneously serving as a secondary point of contact for clients. I was accountable for the day-to-day execution of client and media related activities needed to service accounts, as well as administrative duties. This required high levels of organization and attention to detail. I also pursued new clients and volunteered on the Marketing committee to further the company’s internal growth. Clients included: National Geographic, Magnolia Pictures, Participant Media's 'Food, Inc.,' Fox Mobile Studios, Cartoon Network New Media, Heavenspot, TalentHouse, Film Independent's Spirit Awards, Filmaka, Hurst International, Ludia, Jaman.com, Ballroom Dance Channel, Two West, Jaroo.com
Trusted with confidential information to audit graduation petitions. This process ensured that a student met all requirements to receive a dregree from Santa Clara University's Leavey School of Business.
This was a crash course in PPC management at a high-tech start-up company. I worked in the executives’ office with the CEO, Engineering VP, Marketing Director, and CFO which gave me a front row seat to learn how start up companies operate and how major decisions are made. I learned essential Web 2.0 marketing skills by using Google Analytics and Adwords to track, maintain & improve SEM and SEO campaigns. I utilized Bloglines to write industry reports and create blogger lists for product placement purposes. I also helped manage the company’s PR agency.