Woburn Sands, England, United Kingdom
Material In Mind, led by Hayley Hunter, specialises in concept-to-creation CMF design, delivering luxury bespoke vehicles, show cars and art cars for start-ups, OEMs and private collectors alike. By invitation and referral, the studio also undertakes a limited number of private commissions each year, applying its signature approach to materiality across yachts, private aviation and residential interiors. Portfolio available upon request.
Material In Mind, led by Hayley Hunter, specialises in concept to creation CMF Design, delivering luxury bespoke vehicles, show cars and art cars for start-ups, OEMs and private collectors alike.
• Directly responsible for the bespoke vehicle journey from CMF theme creation and implementation, to Trim direction and Production support, through to client handover. • Experience engaging with, presenting to and maintaining professional relationships with HNW individuals throughout the bespoking journey. • Design expert for Jaguar XK 120s + 140s, Bentley S1-S3, Range Rover Classics and Aston Martin DB6s • Represented Lunaz to share the design process at key events such as Savile Row Concours and Hampton Court Concours. • Experience leading a team of Visualisers to create well-rounded project outcomes for internal and press use. • Worked alongside the Head of Design to define CMF strategy for the brand and how it is applied to each marque.
• Played a key role in the creation of Lunaz’s Design Atelier, helping to define the look and feel of the studio, support with Design recruitment and create a Lunaz bespoke material palette of leathers, PU, fabric, veneer and exterior paint, all with sustainable credentials. • Created key internal documents for PDLs, Design + Technical Vehicle Specifications, in-depth Design Brochures to show production intent and CMF documents for visual presentation of themes. • Responsible for refining the Lunaz branding and creating a branding package including brand guidelines, stationery and external communication formats.
• Assisting with future Brand Strategy DNA for MG and Roewe brands. • Working alongside Lead CMF Designer on advanced CMF concepts and with suppliers to translate these into tangible outcomes. • Accurately reporting trends from major design events in Europe & Asia. • Delivering biannual trend presentations to UK and China studios. • Presenting CMF proposals to the UK and Global Design Directors. • Using VRED to create compelling visualisations to support CMF themes. • Kicked off an internal Sustainability group with the aim of implementing a company-wide Sustainability Strategy and was the Champion for Design.
• Creating physical and digital mood boards. • Sourcing innovative materials to build up a physical materials library.