Ireland
PR, Marketing, Sponsorship, Events, Employer Brand, Recruitment Marketing and Brand professional with extensive experience in multiple industries including Entertainment, Non-Profit, Hospitality, Consumer, Tech and Corporate. Projects have included company/client rebrands, social media account management/creation, Influencer marketing, end-to-end campaign management and more. PR coverage has been seen in outlets such as Bloomberg.com, Evoke.ie, Irish Times, VIP Magazine, Irish Tatler, Stellar Magazine, Irish Daily Mail, Joe.ie, Us Weekly, Chicago Tribune, New York Daily News and more. Currently the Talent Brand/I+D/CC Marketing Manager for Accenture for all things Employer Brand/Recruitment Marketing, Inclusion and Diversity and Corporate Citizenship marketing. *Irish Citizen via naturalisation, no visa sponsorship required*
-Content Lead for careers website redesign - including management of copywriters and designers -UX writing for careers website -Creation and execution of new careers website blog strategy and site -Copywriting/copyediting - social media, website, blog posts, articles and more -Assist in production for Employer Brand/Recruitment Marketing content - video and photography -Brand management -POC for PR and Internal Communications cross-functional alignment -Responsible for Internal Communications within the Talent Org -Introduction and creation of quarterly talent newsletter -Communication Lead for multiple strategic projects -Management of internal Talent Org Workplace group -Maintenance of employer brand portal of assets -Support employee advocacy initiatives -Management of 3rd party agency work for Talent Org communications -Budget management
Platform and strategy owner of global @delltechcareers Instagram account from October 2020 to December 2021. Increased followers by 13k+. Regional Content and Community Management for all @delltechcareers social channels (LinkedIn, Twitter, Facebook, Glassdoor). Created strategies and original brand concepts for regional hiring efforts with media, marketing campaigns and events and managing them from concept to execution. Co-lead for global content hub (blog) project on careers site. Created, promoted and distributed thought leadership and brand PR content. Liaising with both 3rd party and internal agencies to create and execute PR and marketing plans. Creation of marketing assets including copywriting (gifs, social, print, video) to assist with hiring initiatives. Employer brand training and education of regional recruiters and stakeholders. Support Global employer brand and recruitment marketing initiatives and strategies. Key internal and external stakeholder management. Budget management.
Responsible for end-to-end recruitment campaign cycles for Ireland Management of the global @LifeatDell Instagram account - strategy, content curation, community management Contributes to EMEA-wide recruitment marketing campaigns Management of Ireland content calendar for multiple social platforms Creation of marketing assets for Talent Acquisition team Responsible for execution of Ireland branding and attraction strategy Manages 3rd party partnerships and sponsorship opportunities Member of Brand and Business Impact Team for Cherrywood Women in Action ERG Marketing/Promotion of recruitment and branding events for Ireland/EMEA
Management of multiple social media platforms as well as company blog Creation and management of new social media accounts and daily content Provide social media support for in-store, regional and national events as well as driving online sales Management of all influencer-related activities and brand ambassadors Establish and execute digital sponsorships and partnerships with 3rd party agencies Work closely with the E-Commerce team to drive online sales and exceed budget targets Liaise with agencies for design of social media assets for monthly campaigns, POS, etc Assist with PR campaigns, team lead for new product launches Contribute to overall marketing strategy plans for 2019-2020 Increase brand awareness through the use of social media, PR and influencer outreach Have increased following on Facebook by 2k and Instagram by 5.5k since March 2019
Work across the group for multiple properties including; The Iveagh Garden Hotel, The Black Door, Dtwo Bar, Garden and Nightclub, 1900 Bar and Restaurant and The Harcourt Hotel Brand management: Adherence to and maintenance of all brand guidelines Creation of engaging campaigns and events to build brand exposure Reputation management across all channels Co-ordination and commissioning of all print collateral, photography and videography In house graphic design Working directly with the group’s sales, events and operational teams to develop cohesive marketing strategies Management of all internal and external signage Digital Presence: Website content management through assigned provider Social media strategy development and day-to-day management of all profiles Creation of engaging social and blog content to drive traffic and conversion Database management GDPR compliance Advertising: Creation of annual advertising plan Development and execution of creative ROI focused campaigns Management of all National & International print advertising Management of marketing budget PR: Development and maintenance of the PR Database to ensure maximum brand exposure for all campaigns Execution of PR drops to corporate and industry partners Relationship management of PR, Media and Social Influencer partners Co-ordination of press visits and photo shoots Social media management at key events Event Management: Co-ordination of promotions focused at driving footfall to key events/holidays in order to drive sales Marketing support to key event and conference planners targeting the B2B and B2B markets