Hayder Assam

Helping organizations modernize omnichannel eCommerce and distributed order management for 20+ years.

Kingston Upon Thames, England, United Kingdom

About

• A professional technical pre sales executive with 20 years of technical field sales experience • Verifiable track record of selling software solutions to enterprise and large corporations • Strong relationship and account management skills with both customers and partners • Cross border European experience in both technical sales and support capacity • Excellent mix of technical ability and customer focused consultative sales skills • Totally customer committed consistent record of quality project delivery and customer satisfaction.

Experience

  • Principal Solution Engineer - Salesforce Commerce Cloud at Salesforce
    Apr 2026 - Apr 2026 · 1 mo

  • Principal Solution Consultant at SCAYLE Commerce Engine
    Jun 2025 - Mar 2026 · 10 mos

    Lead pre-sales activities by guiding potential clients through the decision-making process, ensuring they are well-informed about SCAYLE's offerings and how they align with their business objectives.

  • Salesforce (Full-time · 4 yrs 2 mos)
    • Principal Solution Engineer - Retail Industries
      May 2024 - May 2025 · 1 yr 1 mo

      Focusing on the Retail industry, helping our customers accelerate their digital customer experience agendas using the capabilities of the Salesforce Customer 360 AI Platform.

    • Principal Solution Engineer EMEA - Salesforce Order Management
      Aug 2022 - Apr 2024 · 1 yr 9 mos

    • Lead Solution Engineer EMEA - Salesforce Order Management
      Feb 2022 - Jul 2022 · 6 mos

  • IBM (10 yrs 5 mos)
    • Omni Channel Sales Leader EMEA, IBM Sterling
      Apr 2020 - Feb 2021 · 11 mos

      Responsible for driving sales across EMEA for IBM Sterling Order Management and Fulfilment products. • Subject matter expertise in IBM Sterling OMS, IV and Store fulfilment solutions • Provide Sales leadership to individual country sellers across Europe • Deliver sales enablement to sellers, business partners and SI partners selling IBM Sterling OMS and fulfilment products • Lead sales engagements in EMEA territories where there is no local support or support sellers in country with sales engagements • Work with Marketing to establish go to market strategy across different industry verticals • Provide SME and thought leadership for events such as webinars, seminars, partner enablement across EMEA • Develop industry vertical sales plays across retail, FMCG, Telco, Industrial, Pharma and manufacturing • Work across teams to progress sales such as product management, channel, client success and marketing

    • Client Technical Leader - Retail Industry IBM
      Mar 2019 - Apr 2020 · 1 yr 2 mos

      As a Client Technical Leader within IBM's Retail team I am responsible for providing insight and solutions to some of our top retail clients in the UK. Helping clients with creating strategic goals and technical plans and helping them to address their business needs and requirements with relevant IBM solutions in the Retail space.

    • Senior Commerce & Order Management Solutions Strategist- IBM Commerce Europe
      Jul 2016 - Mar 2019 · 2 yrs 9 mos

      Helping clients across Europe with designing solutions around IBM Commerce’s offering in the ecommerce and fulfilment domain. Activities include: • Technical Presentations of IBM Websphere Commerce & IBM Sterling Order management • Detailed solution design and RFI/RFP response to client needs around ecommerce and fulfilment requirements • Enablement to customers & partners Europe wide • Technical sales support across IBM Europe for the Ecommerce and Fulfilment portfolio • B2C and B2B Commerce experience across industries • Product demonstrations • Speaking engagements at IBM and external events

  • Solution Strategist at eCommera
    Aug 2008 - Oct 2010 · 2 yrs 3 mos

    Provide Pre Sales support to the team. eCommera is an ecommerce platform and services business helping retailers grow profitable online and multi-channel businesses by focusing on driving operational and trading improvements without incurring the cost and distraction of managing large-scale IT infrastructure. •Provide Pre sales support to top 200 retail clients in the UK and mainland Europe •Prepare and configure custom demonstrations using the Demandware SaaS ecommerce platform •Respond to RFI and RFP requests and provide implementation costs to business development •Document proposed solutions as part of hand over to project team during inception phase •Evangelize the eCommera Intelligent trading platform to customers and partners •Estimate platform build costs as part of proposal definition •Demandware is a Java based SaaS grid based architecture ecommerce platform •Work with Customers to define exact requirements including complex integration between retailer backend systems and the eCommera Intelligent trading platform •Communicate technical solutions in a business manner •Remain current in industry and technology trends •Prepare and conduct customer training courses on the Demandware platform •Demonstrate platform tools including eclipse based development environment •Understand the complexities of ecommerce from front end through to order fulfillment and customer service including all components such as payments, fraud, order management etc.