London, England, United Kingdom
I’m a product-focused, multidisciplinary designer with 8+ years of experience shaping digital products that blend performance, usability, and taste. My work sits at the intersection of product strategy, UX, and brand — where clarity of thinking drives impact more than deliverables alone. I lead design with a product mindset: make decisions quickly, build iteratively, validate often, and move toward outcomes that matter. I care deeply about velocity without sacrificing craft, and I’ve led teams through systems work, brand evolution, and new feature development across platforms. My background spans UX/UI, product innovation, motion, and brand identity — but my true value is in connecting design with business, shipping fast, and raising the quality bar where it counts. Right now, I’m focused on how AI changes design — not to replace creativity, but to amplify it. I’m exploring frameworks for designing AI-native product experiences, building creative tools, and helping teams increase output without losing taste or clarity. If you're building in AI or rethinking the future of product design, let’s talk.
o Initially engaged as a UI/UX contractor, later becoming a full-time role. Leading the user interface redesign and marketing materials. o Lead multiple projects, including app designs, branding projects, and product redesigns, playing a pivotal role in the company's acquisition.
o Lead the marketing design efforts for Scout. Collaborating on a diverse range of marketing materials for social media channels & customer relations. o Expanded and established Scout's visual identity through social media channels and the creation of marketing materials. o Helped grow the company leading to their acquisition by StockX in 2021.