Hayden Smith

Enterprise Growth Strategy & Market Intelligence @HG Insights WI || CA || ATX- Minority shareholder of the Green Bay packers 🧀

Austin, Texas, United States

About

When I was 14, I built my first computer from spare parts. What started as curiosity around technology quickly evolved into a deeper interest in how systems, data, and infrastructure shape the way organizations operate and grow. That same mindset continues to drive my career today: helping enterprises use market intelligence, AI, and data strategy to make smarter growth and investment decisions. At HG Insights, I work with global enterprises to operationalize data as a core layer behind go-to-market strategy, market expansion, competitive intelligence, and revenue planning. My experience spans enterprise GTM transformation initiatives, TAM/SAM/SOM modeling, account prioritization frameworks, ecosystem strategy, and embedding intelligence directly into executive decision-making workflows. Over the course of my career, I’ve helped: • Integrate market intelligence into GTM planning, BI environments, and investment strategies for $1B+ enterprises • Build and scale strategic partnership initiatives across ISVs, GSIs, SIs, and agencies, generating $1.5M+ in net-new ARR • Support enterprise organizations in identifying whitespace opportunities, competitive displacement signals, and market expansion strategies • Develop frameworks around ICP design, territory strategy, and revenue prioritization tied directly to operational and financial outcomes What motivates me most is helping organizations turn fragmented market signals into clear strategic direction. Whether it’s supporting board-level growth discussions, evaluating competitive market shifts, or helping teams align GTM execution to financial outcomes, I enjoy operating at the intersection of data, strategy, and transformation.

Experience

  • HG Insights (Full-time · 4 yrs 6 mos)
    • Strategic Enterprise Account Executive
      May 2025 - Present · 1 yr 2 mos

      Manage a portfolio of net-new acquisitions and expansion across the $1B–$5B+ enterprise segment, driving major GTM transformations that redefine how global enterprises bring products to market. Achieved 360% of quota in the first 60 days, the fastest ramp in role and segment history. Partner with C-suite, boards, and global leadership teams to operationalize HG data as the foundation of go-to-market and data strategy, shaping enterprise decision-making at scale. Deliver enterprise-wide initiatives including data feeds, TAM/SAM/SOM sizing, and BI dashboard integrations, enabling sales and marketing teams to execute with precision. Position HG Insights as the core intelligence layer for GTM strategy, board-level discussions, investment decisions, and M&A activity, ensuring data-driven alignment across growth and transformation initiatives.

    • Enterprise Corporate Account Executive
      Sep 2024 - May 2025 · 9 mos

      Owned a portfolio of existing enterprise accounts ($1B+ revenue) with responsibility for driving cross-sell, upsell, and expansion opportunities. Partnered with executive stakeholders to embed HG into their ongoing GTM and data strategies, ensuring adoption beyond the initial use case. Delivered value through account segmentation, TAM/SAM/SOM sizing, and data-driven pipeline acceleration, influencing how sales and marketing teams prioritized markets. Established HG as a strategic intelligence layer inside existing customer organizations, supporting board-level strategy sessions, growth planning, and investment alignment. Consistently identified new avenues for expansion by aligning HG’s data with customer initiatives in go-to-market optimization, revenue acceleration, and M&A integration.

    • Partnerships Manager
      Mar 2024 - Sep 2024 · 7 mos

      Founding member of HG’s partner ecosystem across ISVs, SIs, and agencies, enabling joint solutions that extended HG’s market reach. Designed and operationalized Ideal Partner Profiles (IPPs) to align partnerships with HG’s broader go-to-market strategy. Partnered with leadership to integrate HG data into partner-led GTM motions, contributing to $1.5M+ in net-new ARR through co-sell and co-delivery initiatives. Positioned HG as the intelligence layer within ecosystem-driven GTM strategies, strengthening adoption across customer accounts and partner networks.