Istanbul, Türkiye
*Led end-to-end execution of the brand strategy across all customer touchpoints, ensuring consistent brand identity, tone of voice and storytelling throughout the customer journey. *Owned the annual and quarterly brand communication roadmap, aligning brand initiatives with business priorities and growth objectives. *Defined and executed social media and influencer marketing strategy, driving brand awareness and consideration across key audiences. *Led PR strategy and execution, including press releases, press events and 1:1 media & live broadcast sessions for CRO and CEO, strengthening brand visibility and executive thought leadership. *Managed brand health tracking and mystery shopper studies, translating insights into actionable improvements in brand perception and service quality. *Planned and executed ATL & BTL campaigns (radio, outdoor and local marketing), ensuring message consistency and market relevance. *Owned monthly and annual brand budget management, tracking performance and reporting insights to Director, CRO and CEO levels. *Partnered cross-functionally with Product, Finance, Digital Marketing, PR, Operations and Expansion teams to ensure brand coherence and seamless execution across markets.
* Leading brand planning & campaign management process, coordinate the agencies both in ATL and BTL in line with the campaign calendar. * Managing PR agency and Creative& Social Media agency (internal or external) with input * Managing an active social media 'posting calendar' as Marketing guidelines. * Driving projects and campaigns and manage them in cross-functional collaboration with other departments. * Gathering market intelligence, perform trade visits, analyze market competition, perform competitor product mapping. * Preparing yearly/quarterly marketing plans to develop the competitive position of lastikcim.com. * Own and roll out brand strategy, understand business needs, transform data & consumer insights into strategies. * Evaluating the performance of media, associations, industry partners, and social media influencers. * Developing video and photo content for digital marketing use. * Preparing the annual online and offline campaign calendar and follow up on the performance of the campaigns via post-analysis to improve ROI. * Briefing the agencies, the design delivery and insights team, as well as the media team to collate campaign results across channels. * Working with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy. * Managing the launches and event activations in line with the calendar. * Bringing outside insights and develop 360 marketing plans, analyze & evaluate brand performance by closely monitoring relevant metrics. * Building, maintaining, and optimizing product websites and work with internal or external support teams to make advancements and maximize conversion from the sites. * Monitoring and adjusting campaign activity based on performance metrics
*Designing marketing plans, develop creative marketing activities in line with brand positioning and targeting *Assisting in the development of the Brand Marketing Plan with a meaningful contribution on building brand strategy *Monitoring and managing marketing budget in line with the Brand Marketing Plan *Managing events & sponsorships including executional and operational details such as contracts, branding, sampling purchase request etc. *Leading all product related procedures - artwork changes, new product opening etc. *Working closely and building productive working relationships with PR agency, creative agengy and digital agengy *Developing and implementing 360° communication plan with the alignment of the teams, designing media plan, managing social media both through always on communication, influencer projects and creative contents *Running and reporting ads using platforms like Google Ads and Meta Business and planning ads budget monthly. Analyzing ads report and taking action for the future *Planning weekly and monthly mailing and running using with Smart Message *Keeping and managing website up to date,
*Developing social media marketing strategy,marketing campaign planning & execution. *Generating, editing, publishing and sharing engaging content daily on social media(e.g. original text, photos, videos, and news). *Managing social media accounts and publishing news in accordance with communication strategies, to organize the shares. *Managing and developing Facebook&Instagram Ads (keyword, image optimization etc.). *Following the processes related to corporate identity and executing PR and advertising works. *Measuring the success of every social media share and campaign. *Building and executing social media strategy through country based insight research and special day tracking for our global accounts coordinately with our market executives. *Creating posts, banners, sliders for social media accounts and campaigns using Canva Pro and Adobe Photoshop. *Carrying out studies covering all details such as content, design preparations of all corporate printed materials such as catalogs, posters, etc. *Maintaining control of the website and keeping the content up to date.