Türkiye
Marketing professional with a solid professional background within cross-functional teams at multinational companies. Experience in different positions that lead to understanding the use of various marketing tools and developing interpersonal skills such as problem-solving, being a team player, and efficient time management. Enthusiastic to understand the rapidly changing digital world, and drive analytical results. Let's connect and collaborate to make a positive difference together!
•Management of digital media assets, search, social media and partnership management with key stakeholders like media agencies, advertising agencies, research agencies and global 3rd parties. (Google, Facebook, Twitter, Spotify, Nielsen etc.) •Leading the category’s media planning agenda in coordination with the media agency to ensure digital media strategy, planning, operations, and optimization processes •Contributing to the sell-out generated by developing innovative projects and driving high-quality traffic to e-commerce partners and enabling e-commerce acceleration via all relevant digital channels •Managing digital, production and media agencies for media plans, •UGC content plans and influencer (affiliate content) leading. Designing a comprehensive influencer marketing strategy aligned with business goals, brand identity, and target audience. •Develop specific campaigns for seasonal promotions, product launches, and brand awareness initiatives with influencers •Identified and built relationships with influencers, bloggers, and content creators across various platforms (Instagram, YouTube, TikTok, Twitter, etc.) who align with the brand’s values and target audience • Proven track record of driving strategic advertising initiatives and maximizing ROI on the Amazon platform •Drive key capabilities – path to purchase understanding, digital shelf, ratings and reviews, A+ retailer content and imagery, working alongside key partners, customers and agencies •Support new business and scale opportunities: advancing capabilities, omnichannel •Cooperate with marketing teams to define the online marketing process of the launches and projects •Compose 3rd party and CRM campaigns (Realising the targets of CRM campaigns in customers) •Realize online competitive intelligence to maintain the brand’s competitive advantage •Implementation of new technologies & trends (also monitoring tools) •Track digital investments within the flow, e-jbp process
• Developed brand community strategy for influencer marketing in Middle East and Turkey resulting in a reach of over 25 million consumers across the region • Managed over +50 campaigns with +2000 influencers across multiple platforms to amplify brand visibility, leading to a 55% lift in share of voice within ten months • Created and executed an extensive sustainability outreach plan to engage consumers, resulting in brand awareness by 15% in new generation in Turkey • Expanded the network of influencers, performing research and market analysis to determine optimal fits for campaigns and programs while utilizing communication skills to build and maintain relationships with influencers and brand partners to sustain strong partnerships • Led the re-design of social media strategy on Instagram, achieving a 2x growth rate within 9 months, resulting in growth in impression by 60%, engagement rate 54% and followers by 42% • Planed and manage dend-to-end influencer campaigns with creative briefing • Ensure influencer content adheres to brand guidelines and legal standards. Also negotiated contracts, deliverables, and timelines with influencer agencies/influencers or their representatives. • Ensured that collaborated with influencers to co-create engaging and authentic content highlighting the brand’s services and unique value proposition. • Built and maintained strong relationships with influencers to foster long-term partnerships • Define the influencers' KPIs aligned with the business goals
• Responsible for the online marketing strategy, performance marketing activities • Lead e-com activities for Samsung.com shopping module, shop in shop activities and e-retailer • Implement new tools to provide higher user engagement on customer websites and negotiate e-retails for visibility • Manage DMP platform, manage day-to-day performance of campaigns optimization and KPI reports •Tagging, Data Collection, Analytics •Media plans, Consumer Journey and Retargeting Strategy •UX, design, performance, A/B testing • Overseeing e-com marketing plan in line with sales teams(special events, platform campaign, category events, new launch, umbrella events) • Responsible for budget planning and online roadmap with P&L • Operated the e-commerce ecosystem such as online flagship store, retailers’ online shop in shop and marketplaces web sites including daily and monthly KPI reports • Follow-up and provide analytic reports Achievements: • Launch Samsung Turkey e-commerce website and create media first e-commerce digital media strategy • Successfully planned and executed DMP media strategy and achieved %20 media investment in 2017 • Develop company first strategies to run online marketing plan for owned channel online exclusive product line up •Successfully leaded online performance marketing operation and media plan with exclusive product line up and got MENA best practice case.
• Implement a creative digital marketing communication plan and prepare ROAS reports • Architected conversion optimisation strategies for campaigns utilising multiple touchpoints including websites, online content, social media and email • Led always on PPC, SEM strategy of Samsung Turkey with more than 15M TL budget • Followed up the marketing budget expenditures are in-line with company P&L and financials Achievements: • Increased by 24%, the brand image score of TV products with special digital focus projects in 2015 • Increased by 34%, the effectiveness of paid post-performance via detailed segmentation and campaign-based strategies • Develop and execute 15 Flagship Product Launch digital marketing launch project, and more than 30 sales campaign in between 2014 and 2015
• Website management, leading global web enrichment project with global and local agencies such as Bazaarvoice -UK, Channel Advisor-UK, Contentrix-Korea • Scoped and managed the development of website and online surveys implementation; use various methodologies, such as A/B testing, to drive efficiencies • Leading Samsung apps launch and implementation process with local and global third parties Achievements: • Grew web key metrics results by %150 between 2011 and 2013 • Implement 3 global apps in to Local app markets and Implement and launched 5 local app between 2011 and 2013