Lahore District, Punjab, Pakistan
I’m Hassaan. Co-founder of a space with a big name. HOUSE OF BRAINS (Crazy) creative and strategic partner to brands We get called in when everything looks fine, but feels shit. I started HOB because most marketing started to feel indifferent. Some did create noise, but without a purpose. Just playing it safe. So we built a place for misfits of the industry, filled with ideas and uncomfortable truths. Go ahead, call me crazy but I am 500% certain we are the most enthusiastic, out of the box brainiacs you’ll ever meet in your life! We’ve translated culture into strategic content for Bata, Rivaj UK, Adroit Group UK, UFC Pakistan. We are also strategic partners with Bluehost and Tiktok. By January 2028, two of our projects will finally be launched globally. 👇 On LinkedIn, I write about the red ocean industry we exist in, how cultures create opportunities and chooses brands. Clients that are scared of trusting their agency and how AI can write copy but can’t grow a spine for your business. I also repost our work, because WHY NOT? I help businesses understand what they actually need. Question cultural practices. Test the guts of your business. If you’re a founder, CMO, or brand lead who believe in their craft (and can take a stand for it)… If you care more about the idea than the slide count, you’ll enjoy sticking around. 𝗛𝗢𝗨𝗦𝗘 𝗢𝗙 𝗕𝗥𝗔𝗜𝗡𝗦: If your brand has a good product and a blurry story, email me: [email protected] 🧠 𝗠𝗘: Open to strategic partnerships, consultations, team sessions, and talking about how to make work that lives inside culture, not just next to it 🙌
- Led the data analytics and reporting team for VELO.PK by British American Tobacco, implementing a comprehensive social media strategy that tripled engagement metrics and generated a 30% increase in organic reach and impressions. - Enhanced social ERR from 1.2% to 3.7% for British American Tobacco. - Crafted and executed top to bottom social media and rebranding strategy for Panther Tyres Limited. - Conceptualized, scripted, and oversaw the entire production of the award-winning 'Panther Lagao Diesel" TVC campaign, resulting in a 20% increase in brand awareness, 30% increase in market share and a 40% rise in customer loyalty. - Liaised strategic alliance between Panther Tyres and Foodpanda, as a result achieving a 8 figure monthly revenue stream through this collaboration and increasing brand penetration. - Piloted end-to-end growth of social media platforms and websites, optimizing cross-functional coordination; achieved brand consistency, resulting in a remarkable increase of 25% in engagement and 58% boost in website traffic. - Liaised advanced analytics tools to monitor campaign performance and identify areas for improvement; conducted A/B testing. - Constructed comprehensive reports with Core-filters combining performance data and market averages, enabling data-driven decision-making; identified underperforming channels and reallocated budget to high-performing channels, driving an increase in ROI. - Spearheaded the development and implementation of a comprehensive training program, enhancing team members' skill sets and improving overall productivity. - Consolidated and delivered 10+ impactful pitches to potential clients, and won 50% of it, including launching the first campaign of Walee.pk.
Orient Textiles, Khas Stores, Engine, Rici Melion, Nexair, Big Bird Food, Union Complex, Zaitoon City, Al Noor Orchard, Master Fabrics, Epcot Shoes, Jeeva Textiles, Fabrica Textiles, Start Clothing, BTW, Reefland Industries, Peridot, Plush Natural, Q Natural, Garnet Clothing, Skin Rosza, Ostruce, Onieo, Mandeez, TheWarreHouse.pk. BMA Pharma, RetailPro International & CSP - Analyzed key market trends and competitor strategies, informing the development of targeted marketing campaigns, leading to a 50% increase in website traffic and a 25% growth in online sales. - Established advertising campaigns across diverse platforms including Facebook Ads, Google Ads, TikTok Ads, and more; resulting in an exponential increase in click-through rates and a decrease in cost per acquisition. - Planned and capitalized on upselling opportunities, leading to growth in digital account revenue and exceeding quarterly sales targets by 10%. - Managed communication channels and fostered strong partnerships among internal teams, resulting in a reduction in project delivery time and an increase in team efficiency. - Refined client portfolio, overseeing and managing relationships with high-value clients, resulting in a 30% increase in client satisfaction ratings and a 20% growth in annual revenue.
- Strengthen partnership with international Partners (i.e. Caribbean Airlines, AstraZeneca, Nielsen, Kiewit Corporation etc.) - Manage and cooperate with a team of 11 people: 5 video editors, 2 graphic designers, 2 sales manager, personal assistant, accountant - Design and implement platform-specific marketing strategies that align with overall business goals - Develop creative ideas and write scripts - Manage editing, approval, and scheduling of posts for all platforms - Day-to-day channel audience engagement - Hire and train new team members. - Provide detailed insights and recommendations according to the reports - Perform research on current benchmark trends and audience preferences - Create and set up social media channels - Work with copywriters and designers to ensure content is informative and appealing - Create, maintain, and analyze social media advertising campaigns (Facebook, Instagram, etc.) - Communicate with followers, respond to queries and customer reviews - Create and publish relevant, original, high-quality content - Manage blogger and other influencer outreach program - Create and implement a content editorial calendar to manage content - Review the monthly performance of social media activity, providing suggestions for improvement - Stay up to date with latest social media best practices and technologies
Accomplished monthly sales targets of Q1 by 120%. - Strategically Coordinated between the team to resolve daily challenges, achieve weekly and monthly KPIs as a result empowering each team member to achieve a monthly target by 150%. - Developed and executed a highly effective negotiation strategy, resulting in a 40% increase in average deal size, closing multi-million dollar accounts and surpassing revenue targets. - Closed Q2 and Q3 at 200%. - Restructured day-to-day operations, client satisfaction reviewed as AE with highest client retention rate of 82%. - Strategically negotiated and closed enterprise accounts from competitors, with 50% buyout with 150 Fleet Size of trucks signed up.
-Manage day-to-day operations, with a focus on performance of key inbound and outbound metrics. -Analyze and report team key metrics and forecasts to management. -Team Lead Account Representative where I was responsible to Manage AR’s frequently , develop strategies to help improve our performance as a team -Helped my fellow team members achieve 2x revenue generated goal for Q1 and Q2 goal by scheduling demos that had a an 85% conversion rate -Achieved 3 times quarterly and weekly goal of scheduling demos by 3x for Q1 and Q3 -Provided continuous coaching for my fellow team members and help provide solutions to the challenges they are experiencing