Islāmābād, Pakistan
I turn data into decisions, and decisions into revenue. 7+ years in Telecom Analytics & CVM at Jazz (VEON) and Ufone, working inside some of Pakistan's largest subscriber bases. My work doesn't live in dashboards, it shows up in growth numbers. What I've actually done: Cut 90-day churn by 19% using a predictive model I built from scratch Scaled recommendation engine revenue by 160% — to its highest-ever level Automated campaign reporting, reducing response time by 80% Led 30+ CVM campaigns across a 70M+ subscriber base Right now I'm going deeper into AI-powered analytics and automation; building systems that don't just surface insights, but act on them. Outside of work, I track PSX market trends and explore how data-driven thinking applies to investment decisions. If you're working on something at the intersection of data, AI, and business impact, let's connect.
-Implemented Churn Prediction Model that reduced 90 Day Churn by 19% -Increased Reactivated and Revived Users by 15% YoY via targeted GSM and recharge offerings -Created web-based real-time dashboard for CX team to give visibility on customer campaigns cutting response back time by 80% -Launched 30+ CVM campaigns by using business intelligence tools and data science models resulting in base handholding, revenue enhancement and lifecycle enhancement
-Managing an active base of 70 million subscribers across Pakistan through CVM campaigning -Launched 30+ CVM campaigns by using business intelligence tools and data science models -Started a new scrum “Multiplay” in team and achieved year-end organization targets -Optimisation of free data volume in Jazz with help of bundle dynamics change -Developed multiple dashboards for monitoring and analysis -Managing J4U, ML recommendation engine -Increasing J4U revenue by 160% by deploying various marketing strategies -Strategising enhanced product portfolio for smart segments for the available subscriber base -Achieving targets for total Jazz active base with various strategies
-FCA monitoring & alignment with key stakeholders in timely manner -Carried out SC Plus and Gold resource optimization -Planning and execution of portfolio changes -Developed multiple dashboards for monitoring and analysis -Coordination and alignment with regional teams -Regular monitoring and evaluation of competition products and services
-Developed multiple dashboards for monitoring and analysis -Coordination and alignment with regional teams -Supported and executed launch of strategic offers like Super Card Gold, Super Card Max, and Lockdown Emergency Minutes etc. -Supported in overall strategic plan of segments -Regular monitoring and evaluation of competition products and services
Achievements and responsibilities: - Optimized stitching unit, cutting costs by 20% - Ensured quality compliance with international QSE standards - Managed and motivated a team of 10-15 workers - Assisted in strategy planning and execution - Oversaw operations, documentation, and reporting - Ensured timely project completion