Vadodara, Gujarat, India
I started my journey building strong foundations in service operations and coordination, where I learned how structured execution, process efficiency, and customer-centricity directly impact business performance. Managing nationwide service workflows, billing cycles, and inventory systems gave me deep exposure to how large-scale operations function on the ground. As I progressed, I moved into cross-functional leadership roles across pharma, OEM, and wellness sectors, taking ownership of sales, operations, compliance, and manufacturing. Here, I expanded my scope from execution to strategy — leading B2B, B2C, and export sales, driving double-digit growth, and scaling customer acquisition across India. I also worked closely on regulatory frameworks including ISO 13485, CE, US FDA, and GMP, while optimizing manufacturing efficiency and reducing operational costs. Over time, I transitioned into a full-scale business leadership role, managing large teams, launching new product categories, and building structured sales systems. From onboarding distributors to designing incentive programs and authoring sales playbooks, I focused on creating repeatable and scalable growth engines. Currently, as Sales Head at EriCare, I lead national sales, distribution, and performance marketing for a fast-growing beauty & wellness brand. I own the complete commercial strategy — from GTM planning and channel expansion to P&L management and digital growth. I operate at the intersection of Sales, Marketing, and Operations, ensuring that every initiative directly contributes to measurable revenue outcomes. My focus is on building brands not just in theory, but in the market — through strong distribution, sharp execution, and data-driven decision-making. Across my journey, one principle has remained constant: Growth comes from aligning strategy with execution at every level. If you are building a brand, scaling distribution, or looking to drive revenue growth — let’s connect.
Led B2B and B2C sales, product launches, and operational excellence across pharma, OEM, and wellness verticals, driving sustainable growth and market expansion across domestic and international markets. Business Growth & Market Expansion • Increased B2C sales by 30%, B2B sales by 32%, and export sales by 27% through focused strategy and execution • Expanded pan-India footprint by acquiring 300+ new customers and strengthening market penetration • Managed and scaled a 45-member field force, ensuring structured follow-ups and strong sales accountability Strategic Sales Leadership • Developed and executed high-impact sales strategies, consistently exceeding revenue targets • Designed and implemented performance-driven incentive programs to enhance team productivity and motivation Product Launch & Brand Building • Successfully launched a new product category, achieving strong differentiation and market acceptance • Led branding and customer success initiatives to improve adoption and long-term retention Regulatory & Operational Excellence • Spearheaded NABCB accreditation (ISO 13485), strengthening quality and compliance frameworks • Coordinated with regulatory bodies for CE, US FDA, GMP, and other certifications, ensuring timely approvals Cross-Functional Leadership & Process Excellence • Collaborated with internal teams and external stakeholders to drive operational efficiency and exceed benchmarks • Authored a Sales Planning & Execution Handbook to standardize processes, improve execution, and strengthen incentive structures
Led cross-functional operations and nationwide sales across Sales, Finance, Accounts, HR, Vendor Sourcing, Logistics, Production, and Quality Assurance, driving integrated business performance, market expansion, and sustained revenue growth. Business & Sales Leadership • Directed B2B, B2C, and OEM sales and marketing initiatives across India, consistently achieving customer acquisition and revenue targets • Drove nationwide market expansion through strategic planning, execution, and channel development • Represented the organization through domestic and international travel for sales reviews, brand promotions, marketing campaigns, and CME programs Operational Excellence & Manufacturing • Optimized manufacturing processes for POP Plaster Bandage, POP Splint, Crepe & Elastic Adhesive Bandage, and Fiberglass Yarn, maximizing efficiency and yield • Implemented demand forecasting and inventory management systems, ensuring 100% material availability and zero stockouts • Reduced overall operational costs by 7% through process improvements and workforce optimization Product Launch & Brand Development • Successfully launched 5 new products with premium packaging and positioning, enhancing brand perception and market acceptance • Streamlined product registration and renewals, ensuring full regulatory compliance across categories Regulatory Compliance & Quality • Coordinated with FDA, ISO 13485 authorities, Labor Department, GIDC, and Customs for approvals and seamless import/export processes • Strengthened quality and process management through KPI-driven frameworks and continuous improvement initiatives Leadership & Team Development • Led and mentored cross-functional teams, fostering ownership, discipline, and performance-driven culture • Enhanced customer satisfaction and operational efficiency through structured training and execution excellence
Managed service delivery, client support, and post-sales operations, ensuring high customer satisfaction, retention, and operational efficiency across India. Key Achievements & Responsibilities- Service Optimization & Efficiency Reduced service delivery time by 50% (from 24 to under 12 hours) through flexible decision-making and technology upgrades Ensured timely resolution of service issues via coordination with service engineers and clients pan-India Client Relationship Management- Built and nurtured strong client relationships, driving high retention and repeat AMC/CMC renewals Proactively understood customer needs and ensured consistent satisfaction Marketing & Brand Support- Collaborated with management, marketing, sales, and production to execute consumer-focused campaigns Analyzed market data to guide resource allocation, product positioning, and brand visibility Operational Compliance & Technical Support- Executed transfer of warranty registration for analyzers and Dell systems from UK to India Maintained failure analysis records and ensured FOC part replacements under warranty, adhering to company protocols Skills: Customer Success · Service Delivery Optimization · Client Relationship Management · Post-Sales Operations · Technical Support · Market Analysis
Supported nationwide service operations, ensuring seamless workflows, administrative efficiency, and timely service delivery across regional teams. Played a key role in strengthening coordination, improving revenue realization, and enhancing operational control. Operational Coordination • Assisted the National Manager – Services in managing nationwide operations and resolving execution bottlenecks • Enabled smooth daily communication, task tracking, and service delivery across multiple regions Revenue & Billing Management • Managed AMC billing cycles and coordinated closely with service engineers for timely collections • Improved revenue realization and supported healthy cash flow through structured follow-ups Expense & Inventory Control • Tracked and verified regional expense submissions, ensuring accuracy and timely reimbursements • Monitored spares inventory across service locations, optimizing stock levels and minimizing service downtime Cross-Functional Execution • Coordinated with field service engineers on a daily basis to ensure operational efficiency and high customer satisfaction • Acted as a central point of communication between service teams and management Process Improvement • Contributed to streamlining workflows and improving operational efficiency through better tracking and coordination systems