Hasnae Boufous

Brand & Product Manager | Inditex | Ex PVH, Danone

Casablanca-Settat, Morocco

About

A passionate Brand & Product Manager with experience across FMCG and Fashion Retail industries. My journey spans globally recognized brands where I've helped bring brand strategies to life. From developing 360° marketing campaigns to managing P&L and improving customer experience. Let’s connect if you’re into building impactful brands!

Experience

  • Chef de Produit - INDITEX at Groupe AKSAL
    Sep 2025 - Present · 11 mos

    Brand Portfolio: Zara, Zara Home, Massimo Dutti, Oysho, Bershka, Pull and Bear & Lefties

  • Hudson Morocco (Casablanca-Settat, Maroc · On-site)
    • Junior Brand Manager - PVH
      Jul 2024 - Aug 2025 · 1 yr 2 mos

    • Assistant Brand Manager - PVH
      Jul 2023 - Jul 2024 · 1 yr 1 mo

      Brand Portfolio: Tommy Hilfiger & Calvin Klein

  • Assistante Chef de Produit - Premium Functional at Danone
    Jan 2023 - Jul 2023 · 7 mos

    Brand Portfolio : Activia, Actimel & Alpro

  • Marketing Specialist at Brain Storm Consult Inter JSC
    Jul 2022 - Sep 2022 · 3 mos

  • Community Manager at Growth Marketing Solutions
    Aug 2021 - Oct 2021 · 3 mos