Lahore, Punjab, Pakistan
A highly effective results driven and capable marketing executive with a proven ability to effectively develop manage and control relationships between the company and its target audience. Having a proven track record of quickly understanding marketing campaigns, mission, vision and objective and then communicating this to potential customers. Enjoying challenging briefs & able to work to an excellent standard under considerable whilst presenting a positive image to clients and colleagues.
• The Noodle House www.thenoodlehouse.com • Bateel & Jomara UAE & KSA • PappaRoti www.papparoti.com.my • Buddha Bar www.buddha-bar.com • Baker’s Boy www.bakersboy.my Achievements: • Launched outlets of the noodle house and PappaRoti, along with executing city wise marketing campaigns for each launch. • Executed a marketing campaign for Bateel pre and mid-Ramadan resulted in an increase of sale volume. • Successfully signed exclusivity and partnership contracts with different brand partners. • Successfully sold two sub-franchises of PappaRoti. Responsibilities: • ATL & BTL marketing activities related to the assigned brands. • Designing & executing most cost-effective target market-based branding activities. • Communicating with international marketing teams of respective brands to obtain necessary approvals across all mediums of designs & campaign management. • Taking care of public relations, internal and external communications for the assigned brands. • Managing social media marketing campaigns, customer database & executing loyalty & retention campaigns. • Analyzing and keeping a record of daily sales report of all the outlets. • Conducting periodic research to recommend the most advanced global strategies used for business optimization. • Market Intelligence – Track competitor’s activities and analyze their strategies.
Achievements: • Increased business size by 40% & productivity by 20% during the first year of service. • Reduced customer’s complaints roughly by 20%. • Institutionalized information-based decision making, enabling organization to maximize their ROI by extracting business value from their stored data. • Introduce key marketing policies and processes in order to optimize the marketing department’s productivity. • Created a unified company infrastructure that aligned with business mission strategy. Responsibilities: • Correspondence with locals/international clients and vendors. • Manage shift operations for this leading trading firm. • Developed long-term and annual marketing strategy for the division based on a study of local and international trade, review of competitor’s activity, regional and local trends etc. • Responsible for E-marketing activities, executing emailing and social media network campaigns. • Coordinate marketing staff hiring training supervision and performance evaluation. • Providing product related recommendations and customer feedback to the CEO for improvement in product and marketing services.
Achievements: • Maintained and reported the sale volume of $ 200,000 per month individually. ( Average) • Awarded employ of the month several times. • Coached team members on their quality lags and their performance reports resulting achieving sales target. Responsibilities: • Reporting related to team members, progress/updates. • Providing team’s feedback of their daily performance. • Generating international leads.