Dubai, United Arab Emirates
Marketing is no longer just about storytelling—it’s about data, strategy, and measurable growth. Throughout my career, I’ve been driven by a single question: How do we use technology and data to unlock exponential business potential? They say a career is a ladder, but I’ve always viewed mine as an odyssey. Over the past decade, my journey has taken me through the intersections of marketing, technology, and strategy at some of the world’s most innovative companies—from Visa and Google to my current role at Meta. As a Client Solutions Manager for Saudi Arabia at Meta, I partner with businesses to navigate the evolving digital landscape. I thrive on the challenge of taking complex digital tools and transforming them into engines for real-world commercial outcomes. But my professional pedigree is only half the story. I am an entrepreneur at heart and an adventurer by nature. Having co-founded an NGO (ICAD), I understand what it takes to build from the ground up, manage resources efficiently, and drive community impact. Beyond the boardroom, my life is its own adventure. Whether I'm surfing, exploring aviation, or hunting for the next great challenge, the lessons I’ve learned—resilience, adaptability, and the thrill of navigating unpredictable environments—are the exact principles I apply to business strategy every day. I believe the best ideas come from stepping outside your comfort zone. If you are passionate about the future of digital marketing, scaling businesses through technology, or simply want to share an adventure story, let’s connect. 📬 Open to connecting on: Digital Transformation | Strategic Growth | Tech Innovation | Mentorship
Partnering across the Saudi digital ecosystem—from C-suite executives to agencies and businesses. I help partners drive measurable growth by leveraging Meta's AI solutions and designing high-impact WhatsApp strategies.
Built and scaled a community-driven platform connecting outdoor enthusiasts with authentic surf experiences. Beyond the waves, Rakmajeh is an exercise in brand building, operational agility, and fostering cross-cultural connections in unpredictable environments.
Led data-driven brand strategy and high-impact digital activations across the Levant region. Key highlights include spearheading major global sports partnerships (such as the Olympics) and leading the end-to-end brand repositioning for a flagship client to accelerate digital payment adoption.
Partnered with CEOs and founders across the MEA region to drive real business growth. I acted as the bridge between clients and Google’s local teams—turning complex business goals into clear, data-driven strategies that worked for everyone.
Led the sales teams across the UAE, Qatar, Oman, and Bahrain, driving market leadership in Qatar and category leadership in Bahrain. Spearheaded portfolio expansion, trade execution, and the launch of a new category, positioning BAT as the first in-market. Managed regional marketing investments, optimized distribution strategies, and collaborated with brand teams to navigate taxation changes.
Led the launch of two product line extensions across the GCC, driving market share growth and 60%+ consumer recall within three months.
Led a team to drive sales growth and market expansion across Levant & Yemen, implementing trade reward programs, optimizing distribution, and enhancing retail visibility to maximize business impact.