Hasan Hakan Ertem

Group Category Manager @Migros

Istanbul, Türkiye

About

•Extensive commercial experience; encompassing Procurement, Marketing, Sales, Supply Chain, and Planning at country-level management roles. •Leading large, complex, and multi-faceted projects & operations within matrix organizations at the intersection of Sales and Marketing. •Bachelor's & Master's degree in Economics. •Versatile working skills as analyzing, presenting and communicating. •Deep industry knowledge in retailing, fresh foods, and the FMCG market. •Love to learn

Experience

  • Migros Ticaret (18 yrs 3 mos)
    • Group Category Manager
      Sep 2022 - Present · 3 yrs 11 mos

      Retail Category Group Manager • Procurement and Marketing Management: Oversee the category’s procurement and marketing strategies to enhance overall performance. • Strategic Procurement: Manage the strategic procurement processes, including sourcing and supplier selection. • Supplier Relationship Management: Foster and enhance relationships with suppliers to ensure optimal partnerships. • Market Analysis: Conduct thorough market analysis to inform competitive strategy development. • Quality Assurance: Maintain and improve quality standards within the category. • Target Achievement: Drive the achievement of marketing, sales, and profitability targets. • Product Portfolio Development: Build and manage a product portfolio that meets evolving customer demands. • Contract Management and Negotiation: Lead contract negotiations and manage existing contracts to maximize benefits. • Pricing, Promotions, and Campaigns: Define and implement strategies for pricing, promotions, and campaign management. • Opportunity Evaluation: Identify and evaluate new business opportunities to gain a competitive advantage.

    • Group Marketing Manager
      Jan 2019 - Aug 2022 · 3 yrs 8 mos

      Group Marketing Manager at Migros Large Format Retailing • Commercial Strategy Development: Define commercial strategies for MMM Supermarkets and 5M Hypermarkets. • Sales, Channel, & Business Development: Oversee sales channels and drive business development initiatives. Coordinate closely with sales, stores, and marketing departments to align efforts. • Project Leadership: Lead and manage major projects, ensuring successful completion across six new focus areas. Utilize agile project management methodologies. • Event & Theme Management: Oversee planning and execution of seasonal, event-based, and thematic initiatives. • Store Planning & Value Area Management: Plan and manage the sales areas of hyper stores to optimize value and customer experience. • Innovation in Business Models: Develop and implement new business ideas to expand the range of goods and services offered in hypermarkets

    • Marketing Manager
      Apr 2018 - Dec 2018 · 9 mos