Istanbul, Istanbul, Türkiye
I am a digital product-focused IT Project Manager with 8+ years of experience delivering scalable web and mobile platforms, e-commerce solutions, and CRM ecosystems. I specialize in transforming business needs into customer-centric digital products by combining data insights, user experience, and technology. Throughout my career, I have led end-to-end digital transformation initiatives — from discovery and product design to development and launch — working closely with cross-functional teams including engineering, UX, data, and business stakeholders. My passion lies in optimizing customer journeys, increasing conversion, and building products that create measurable business impact. I bridge business strategy with technology to build customer-centric products and am experienced in making data-informed product decisions. Managed products across the full lifecycle — from discovery to launch — prioritizing initiatives based on customer impact and strategic value. I am eager to contribute to product-driven organizations where I can create scalable digital experiences and drive sustainable growth. Areas of expertise: • Product Management • Digital Transformation • Customer Experience & Conversion • Data-Driven Decision Making • E-commerce Platforms • Agile & Cross-functional Leadership • SAP S/4HANA Public Cloud / CRM Dynamics 365 Ecosystems • Business Analysis
IT Project Manager with Product Mindset | Digital Platforms | CRM | E-commerce • Successfully led the company’s digital transformation journey covering SAP S/4HANA Public Cloud, Microsoft Dynamics CRM 365, Power BI and B2B/B2C e-commerce platforms. • Prepared detailed RFP documentation by analyzing business needs and defining functional/technical requirements. • Managed supplier selection processes, bid evaluations, demos and contract negotiations. • Conducted cross-departmental (Sales, Finance, Purchasing, Logistics) process mapping to identify areas for improvement. • Collaborated with cross-functional teams to define and document user stories and functional features. • Led UI/UX improvements that enhanced customer experience across B2B e-commerce platforms. • Oversaw agile project tracking via Trello and Teamwork, including sprint planning, task assignments and status reporting. • Managed system integration with SAP, CRM, payment gateways, banking APIs and third party mobile applications. • Created and maintained API documentation; performed service tests with Postman. • Conducted test management processes (UAT, functional, integration) including scenario creation, execution and error tracking. • Supported the implementation of SAP modules (SD, FI, CO, MM, HR, WM) by providing real-time data flow and reporting via SAP Analytics Cloud. • Developed custom solutions in CRM including customer data synchronization, campaign automation and sales workflow customization. • Provided end-to-end B2B e-commerce capabilities such as custom pricing, inventory tracking, campaign setup and secure online payment integrations (Paynet, Netahsilat, Param). • Developed field sales automation and capabilities of field personnel such as Company, Order Tracking, Payment Tracking, Activity and Expense declaration. • Developed warehouse barcode system application and fluent and fast warehouse processes compatible with ERP (Netsis - SmartWM)
Beko Global Web Pages Project Project Manager & Business Analyst • Managed content updates and support processes for Beko's global websites. • Coordinated the design and development of landing pages. • Leading the creation, planning, and reporting of test scenarios. • Oversaw internal planning and reporting activities within the project team. • Conducted analysis for both back-end (BE) and front-end (FE) developments. • Managed the BULK project for service uploads across web platforms. • Developed and structured FAQ pages for the global websites. • Delivered the redesign and go-live of the new extwarranty.beko.com page. ________________________________________ İpekyol E-Commerce Project Business Analyst & Project Coordinator 2019 – 2020 • Led the business analysis and conceptual design phases. • Created and maintained the overall project plan, including revisions. • Managed integration processes with Trendyol, Nebim, Boomi, and Ekol systems. • Implemented ZUBİZU loyalty and campaign integration. • Coordinated the development of brand-specific campaigns and gift voucher functionalities. • Oversaw the delivery and enhancement of API services provided to the app infrastructure partner.