Ankara, Türkiye
As Head of the E-Export, Digital Marketing and Disruptive Technologies Department at the Ministry of Trade of Türkiye, I work at the intersection of policy, technology, and cross-border growth, designing frameworks that enable companies and ecosystems to scale internationally. Beyond titles and institutions, my core focus has been building and orchestrating ecosystems rather than isolated initiatives. Projects such as IGEXX – Istanbul Global E-Export Summit were not conceived merely as events, but as platforms that connect global marketplaces, suppliers, policymakers, and solution providers into a functioning growth network. Bringing together 30+ global marketplaces and facilitating over 1,200 B2B meetings was the outcome—not the objective. The objective was to reduce friction between markets and make cross-border trade executable. Similarly, EKIP, Türkiye’s first AI-powered export guidance platform, was designed not as a digital tool, but as a scalable decision-support system—helping exporters navigate regulations, logistics, localization, and digital marketing across 20+ markets with consistency and speed. The emphasis has always been on repeatability and scale, not one-off solutions. My experience as Commercial Attaché in Dubai and Malaysia shaped how I read markets today. Operating simultaneously with exporters on one side and global buyers, platforms, and regulators on the other gave me a bi-directional understanding of market dynamics—how policy decisions translate into commercial reality, and how private-sector expectations should inform public frameworks. Across all these roles, I have consistently applied a single operating mindset rather than slogans. The **3K principle—Consolidation, Coordination, and Commitment—**guides how I approach growth challenges: Consolidating fragmented efforts into coherent strategies Coordinating stakeholders with different incentives around shared outcomes Committing to execution, not just design I do not position myself solely as a regulator or an observer. I see my role as an enabler of execution, translating complexity into structures that organizations can act upon—whether through platforms, policies, or partnerships. With a background in computer technologies and an MBA, I combine technical literacy with strategic discipline, advocating for digital trade models that are future-ready, inclusive, and operationally grounded. I believe sustainable growth—at company, ecosystem, or national level—comes from aligning vision with systems, and strategy with delivery.
• Implemented E-Export Policies and Support Initiatives. • Oversaw the preparation and management of the Ankara E-Export Summit Event, hosting over 10,000 participants. • Organized training sessions contributing to the professional development of experts in my team's respective fields. • Contributed to the establishment of the department with ideas and experiences gained during my tenure as Dubai's Trade Attaché. • Conducted a joint project with the EBRD on transferring transactions stemming from export onto the blockchain. • Researched and determined policies on the applications of new generation technologies in e-commerce and foreign trade. • Spearheaded the development and execution of comprehensive e-export strategies aligning with organizational goals and market trends. • Determined behavioral public policy solutions for sustainable exports. • Matched suitable Turkish brands with global marketplace needs. • Prepared export country e-market research, including a sector hub report for 25 countries. • Organized face-to-face and virtual e-commerce delegation events for foreign e-commerce market development. • Ensured coordination with the ecosystem and shared useful information on LinkedIn and other platforms. • Collaborated with interdisciplinary teams to design policies promoting ethical and sustainable e-export practices. • Fostered collaboration between the E-Export Department and other departments to ensure alignment of strategies and goals. • Ideated and implemented the E-KİP project, a national B2B platform using new generation technologies for the digitalization of foreign trade, and an AI-supported training and market research platform on e-commerce, included in the Turkey Century Vision. • Led a dynamic team of professionals, providing strategic direction and fostering a culture of innovation and excellence. • Defined key performance indicators (KPIs) for the department and established robust reporting mechanisms.
• Conducted research on the economic implications of emerging technologies for the national economy. • Addressed challenges related to the utilization of inward processing permits in the automotive industry by delivering effective solutions. • Facilitated the establishment of the e-export department and contributed to the formulation of e-export policies through thorough preparations. • Collaborated with industry stakeholders to enhance the global competitiveness of local businesses. • Coordinated activities within the department to ensure effective implementation of trade policies. • Prepared comprehensive reports for senior management and government officials. • Participated in trade negotiations, representing the interests of the automotive, machinery, and electronics sectors.
• Served as a head of management team to increase Turkish exports to UAE. • Evaluated and monitored eligibility of applications for state aids, given by the Turkish government; signed relevant contracts (for procurement of goods and services from businesses, such as PR, marketing, real estate rental, law, consultancy, etc. companies) without specific limit. • Conducted studies on current standing of Turkish exports to the UAE; drafted recommendations about how to increase exports, which were disseminated to 60,000 exporters in Turkey. • Organized and coordinated a number of trade missions for Turkish Exporter Unions and Trade Chambers to the UAE, and four buyer missions for various companies to Turkey. • Organized sectoral briefings for visiting delegations on how to approach and succeed at UAE market.
• Coordinated the preparation, development, and implementation of the Export and Export Incentive Regulations, ensuring compliance with domestic and international trade laws. Participated in domestic training and informational activities, addressing inquiries and requests for opinions. • Contributed to the regulation of various internal laws, including customs, exchange, and financial regulations, aligning these regulations with European Union legislation and WTO agreements. • Ensured the execution of processes related to Export Regime Decision and Regulation under the framework of the "Regulation and Support of Export" Decision and Export Regulation. • Managed and coordinated procedures related to Turkey Exporters Assembly and Exporter Unions, including the regulation and monitoring of the usage of the Exporter Unions' Common Account. • Conducted technical studies on the structuring of Exporter Unions, aiming to organize them sector by sector. Identified new sectors and contributed to the development of technical procedures in this regard. • Identified and selected international fairs and exhibitions for the representation of our country. Authorized institutions, organizations, and companies to organize overseas fair events and exhibitions. • Developed legislation for the preparation, implementation, monitoring, and coordination of tasks related to the selection, authorization, and evaluation of competent organizers for organizing overseas fair events. • Worked on legislation, implementation, monitoring, and coordination of activities related to supporting national fair organizers participating in overseas fairs and exhibitions, as well as individual participation of companies in international fairs held abroad. • Conducted on-site inspections, evaluations, and audits for the fairs organized, ensuring compliance with regulations and assessing eligibility for support programs.
• Initiated Malaysia-Turkey Free Trade Agreement Negotiations, overseeing 8 rounds of negotiations during my tenure. • Activated the Malaysia-Turkey Business Council and orchestrated CEO meetings with the participation of Trade Ministers from both countries. • Diversified investments in Turkey for Malaysia's Wealth Fund, Kazanah Holding, resulting in the establishment of an office in Istanbul. Facilitated Cooperation Agreements between Investment Agencies ISPAT and MIDA, KOSGEB, and Malaysian SMEs. • Organized impactful events including the "Turkish Export Products Fair" and "Malaysia Week" to bolster economic ties. • Organized informational seminars on "Malaysian Business Culture and Business Opportunities" in various professional organizations in Turkey. Prepared a publication on this subject. • Prepared a specialized importer information catalog and facilitated meetings between Turkish and Malaysian companies. • Led the successful revision of the Malaysia Trade Office.