Dubai, United Arab Emirates
Dynamic business leader with a proven track record of driving success across top-tier multinationals and high-performance environments. Experienced in leading cross-functional teams across diverse geographies, with a strong focus on building and scaling both business and finance functions. Expertise includes mergers & acquisitions, new company formation, organizational design, and executing business strategies that deliver tangible results. Passionate about innovation and growth, I’ve also worked extensively with tech startups—from ideation to execution. My experience spans business strategy development, fundraising engagement, building strategic partnerships, and managing growth through effective cash flow and resource planning. Known for translating vision into action through strong leadership and collaborative teams.
Driving the adoption of AI-powered cybersecurity solution across the Middle East
Responsibilities Manage, develop and deliver sales strategies in the Middle East and Africa Region. Develop market and mindshare for the StrikeReady platform. Highest achiever worldwide FY2022-FY2023-FY2024
Responsibilities Manage, develop and deliver group strategies for the operations in UAE, Oman, KSA and Pakistan. Responsible to create the strategy and roadmaps to enhance overall business value. Lead the steering committee including product development and roadmaps for MSSP solutions. Impact Spearheaded the expansion from a single country operation to being a recognized regional leader in MSSP by MSSP Alert and Kuppingercole. Revenue growth of 350% and product development and launch of unique MSSP products around XDR, ASM and CTI. Awards Recognized as a top performing MSSP in the region on revenue growth and innovation by startup Asia. Listed as a top MSSP by MSSP Alert in ME region. Recognized by Kuppingercole as a leading MSSP in UAE. Recognized and referenced by Mitre official page for the research and tracking of APT group Sidewinder
Responsibilities Responsible for creating the channel engagements and strategic partnerships for SIRP (a no code SOAR platform) Strategic advisor to the Co Founders on strategy and execution Impact Expanded the customer base to 4 countries with channel partners in EMEA region Spearheaded the discussion and execution of recognition in Forrester and Kuppingercole reports for SOAR Launched the channel program for reseller partners in the region Awards Recognized in various RSA awards for product innovation Recognized as a product leader in G2 Covered by Gartner and Forrester in the respective publications for SOAR
Being the youngest country leader in Ingram META, driven the restructuring of Pakistan operations, analyzing its problems, and inducting a fresh team and strategy for revival. Achieving 300% growth in the tenure to date. With a team starting with 3 people to today 35 resources and a revenue of about 40M USD annually. Restored and maintained vendor relationships and working on defined roadmaps with modular milestone target setting and tracking. Spearheaded the operation to be the most profitable on contribution margins and net income across META. Winning performance cup from Ingram Global CEO Driving the operational excellence by developing finance function in country, driving cost effectiveness, managing tax efficiencies, transfer pricing implementation, import functions, banking, and treasury mechanisms and over all control environment
Managing partner relationships for META region Managing team of 16 members both onshore and offshore. Developing and executing shared service model for credit in Egypt SSC Tailoring programs and models for various vendors depending on their deals structure. Developing and implementing programs to train credit tele calling team to be able to make a basic cross selling pitch and information gathering on procurement pattern of partners Developed risk assessment models to analyze the potential of various partners for exposure management Developed and implemented financing models to support furthering business in the region Implementing policies and procedures for setting up credit department and integrating new entities Training and setting up regional credit teams Risk analysis review Credit insurance management Litigation and problem case resolution and debt recovery Enhancing business through customer management and supporting regional sales strategies Managing banking relationship liaising Providing dynamic product solutions per business requirements Financial planning and analysis Preparing business models and project plans for new acquisitions and ventures. Managing the cashflows and working capital requirements for META region Hedging for various risks like interest, forex and trade risks through various products Negotiating and implementing financing lines and other corporate banking products Risk Management for the treasury element of MEA region Reviewing and analyzing various reporting’s for treasury Coordination with banks for products and related matters Due Diligence for Treasury sections in mergers and group acquisitions and setting up structures and integrating new entities on various geographies
Treasury Managing banking relationship liaising Providing dynamic product solutions per business requirements Financial planning and analysis Preparing business models and project plans for new acquisitions and ventures Managing the cashflows and working capital requirements for META region Hedging for various risks like interest, forex, and trade risks through various products Negotiating and implementing financing lines and other corporate banking products Risk Management for the treasury element of MEA region Reviewing and analyzing various reporting’s for treasury Coordination with banks for products and related matters Due Diligence for Treasury sections in mergers and group acquisitions and setting up structures and integrating new entities in various geographies Implementation of complete Tax structure and reporting including assessing existing risks of the acquired group and leading them to closures and Treasury lines for Turkey, Lebanon, UAE, Qatar, Oman, Kuwait, South Africa, Saudi, Pakistan and North Africa. Leading the Due Diligence team in the acquisition of NIT (physical security distributor) and successful integrations to Ingram Managing Financial structure of 12 countries in META region including vendor lines Managing the end to end process of feasibility and legal entity setup of North Africa and Pakistan Successful implementation and launch of the cloud market place project in META
Planned, managed and executed audit engagements as per the requirements of International Standards on Auditing (ISA), assessed business and audit risks and validated financial statements as per the requirements of International Financial Reporting Standards (IFRS). Reviewed and prepared presentations and reports to Audit Committee, Board of Directors and Senior Management. Reviewed and prepared management letters highlighting control weaknesses and recommendations and reported on factual findings and other reporting deliverables. Formulated conclusions and reported to the engagement partners and liaised with various KPMG offices worldwide on global audit engagements (as a Group and Component Auditor). Reviewed work of team members and appraised their performance by providing them feedback on their performance along with development plans. Assigned responsibilities within teams and supervised work of the audit team along with providing on job training to team members. Resolved complex accounting and auditing issues through research, analysis and appropriate technical consultation. Analysed financial information and prepared reports with commentary on key financial figures explaining unusual trends by developing relationships between different elements of financial information and underlying businesses. Evaluated effectiveness of internal control systems and identified control improvements. Developed and maintained good working relationship with clients by providing excellent client service through effective coordination and communication to sustain a positive work environment towards the accomplishment of organizational goals. Played a significant role in executing and finalizing financial audits and deliverables of various groups of companies including the KPMG’s largest and most complex consolidations ie Bukhatir Group and ITG group. Received “Bravo” award for contribution in audits.