Austria
Digital Marketing Tools | Strategy Development | Digital Marketing Concepts | Project Consultant | I offer broad and profound knowledge in the areas of digital online marketing, strategic planning and development, event management, campaign management, CRM management, web performance analysis, content management, and digital project management in the B2B sector.
• Central coordination for international project roll outs of digital marketing and sales tools in B2B markets • Strategic development of local and international websites incl. PIM systems and CMS integration • Development of international web performance reporting and digital marketing strategies • Speaker on internal training workshops on the topics: SEO, social media advertising, web tracking and content preparation and administration • Cross-national integration of digital tracking tools and web-based lead management tools
• 360° campaign management of online and offline marketing campaigns in the B2B environment • Budget planning & controlling and forecast analyses • Complete relaunch of the entire web presences incl. web performance reporting • Interface development between digital marketing, sales, and IT tools • Establishment and further development of e-mail and newsletter communication including on- and offline content management • Development and introduction of cross-platform online advertising strategies • Event management - planning and realization of company appearances at trade fairs and industry events
• Planning, development, and implementation of the web presence during start-up phase • Content management in the start-up phase • Activation and integration of social media platforms and SEA management • Concept development for the analyses of SEO key figures and KPIs from the entire online marketing • Customer events and functions
• Planning, creation, and implementation of long-term marketing strategies • Team lead marketing team (marketing assistant and trainee). • Further development of the customer loyalty program & CRM management • Global content management on and offline • Expansion of the company's entire online presence (website, social media, newsletter) • Public relations and customer information • Planning, organization, and implementation of internal and external customer events