Harshita Borra

Digital Director @ Publicis | Ex- Amazon | IIM Kozhikode’22 | Ex- Tata Group

Ho Chi Minh City, Vietnam

About

Harshita is currently leading the Performance Marketing Strategy for L'Oréal at Publicis in Vietnam. I am passionate about transforming digital retail performance through data-driven analytics and innovative strategies. My diverse experience spans building impactful brand partnerships with industry giants like P&G India and L'Oréal while at Amazon India to grow their Retail Business on the Platform. Spearheaded the redesign of Amazon Fresh Reverse Supply chain , which established new benchmarks in inventory management and cost efficiency. With a commitment to leveraging analytics and technology for strategic decision-making and fostering collaborative relationships, I thrive in dynamic environments where I can contribute to growth and deliver results.

Experience

  • Digital Director at Publicis Groupe
    Feb 2025 - Present · 1 yr 6 mos

  • Amazon (Full-time · 2 yrs 9 mos)
    • Business Development Manager
      Jan 2024 - Feb 2025 · 1 yr 2 mos

    • Program Manager
      Jun 2022 - Feb 2025 · 2 yrs 9 mos

  • Summer Intern at Amazon
    Apr 2021 - Jun 2021 · 3 mos

  • Advisory Consultant at Deloitte
    Jan 2020 - Apr 2020 · 4 mos

  • Business Development Analyst at Tata Consultancy Services
    Jun 2018 - Dec 2019 · 1 yr 7 mos