Seattle, Washington, United States
Led Launch & GTM of LEAD's B2C Platform. Was responsible for finalising Platform's USP & Positioning, Target Customer Segments and Customer acquisition strategy. Launched & Scaled LEAD's Upsell & Cross Sell Portfolio (Contributing to>10% of LEAD's annual revenue).
Headed Electronic Accessories Business Unit with ~$400Mn Annual GMV, with a team size of 33
Launched and scaled Long Tail Electronics Categories (Audio, Wearables, Mobiles Accessories), along with scale up of Refurbished Devices categories
Headed Sell side and PnL for Mobiles, Electronics & Large Appliances Categories (Flipkart Refurbished)
Handled Channel Sales for Fevicol Division - Pidilite Industries Ltd. in North Bengal, Sikkim & Bhutan.
Worked on a project to find efficacy of BTL Activities done for products of Mahindra 2 Wheelers Division - Mahindra Duro, Rodeo and Stallio