Ottawa, Ontario, Canada
Digital Marketing Specialist skilled in Shopify Development, Google Ads, SEO, and Meta Ads. I create successful campaigns to boost brands and reach more people. I also do graphic design to make marketing more creative and effective. Passionate about e-commerce and social media ads, I focus on getting great results.
Led all digital operations, including Shopify website management, Amazon seller, and campaign execution across social platforms. Managed and regularly updated the Shopify website, including uploading 20+ products, optimizing pages, and integrating necessary apps and extensions to improve functionality and customer experience. Handled Amazon Seller Central operations end-to-end from creating listings and A+ Content to running ads and handling logistics. Ran digital ad campaigns on platforms like Instagram, Facebook, and Amazon Ads, improving product visibility and driving steady online sales. Proactively sourced and onboarded new resellers and B2B clients, helping expand brand presence across different cities and states in India. Played a key role in scaling business by identifying regional market opportunities, launching partnerships, and growing wholesale distribution networks. Coordinated with external vendors and internal teams to streamline marketing efforts and improve brand outreach. Recognized by the management for significantly contributing to the company’s digital transformation and offline growth through strategic planning and execution.
Designed and launched the company’s official website from scratch, including product pages, content structuring, and mobile optimization. Listed and optimized 20+ agricultural products with SEO-friendly titles, descriptions, and metadata to improve search engine rankings. Conducted complete on-page and off-page SEO, leading to a 70% increase in organic traffic within the first 3 months. Set up and managed the company's Amazon Seller account, including product uploads, catalog creation, A+ content, pricing, and inventory management. Scaled Amazon operations from 0 to over 100+ monthly sales through targeted promotions, optimized listings, and strategic advertising. Drove measurable revenue growth and established the company’s online presence across both web and marketplace platforms. Actively monitored performance metrics and implemented improvements to enhance customer experience and conversion rates.
Built and managed the company’s Shopify-based e-commerce website, ensuring smooth user experience, functionality, and mobile responsiveness. Added and maintained 8 high-quality product listings with optimized descriptions, pricing strategies, and engaging visuals for better conversion. Collaborated with 20+ influencers to promote skincare products, boosting social media reach by over 60% and driving measurable sales. Executed and optimized paid ad campaigns across Instagram, Facebook, Amazon, and Flipkart, achieving an average ROAS (Return on Ad Spend) of 4.2x. Handled end-to-end operations on Amazon and Flipkart marketplaces, including product uploads, ad performance tracking, and inventory coordination. Contributed to a 35% increase in monthly online revenue within six months by improving digital strategy and enhancing user engagement. Recognized by management for delivering strong marketing outcomes and maintaining smooth digital workflows.