Mumbai, Maharashtra, India
I’m a marketing and growth professional with 11+ years of experience helping startups and high-growth companies scale through data-driven and AI-powered strategies. My expertise spans digital marketing, CRM, performance campaigns, and brand-building, consistently turning complex challenges into measurable results. 💡 What I do best - Acquisition: Driving qualified leads via SEO, SEM, and paid social campaigns. - Engagement: Designing AI-driven CRM journeys, email campaigns, and marketing automation that build lasting relationships. - Retention & Growth: Using analytics, attribution, and predictive insights to optimize funnels, improve conversions, and maximize lifetime value. ⚙️ How I deliver impact I combine creativity with analytics - backing every campaign with data and insights. From social media strategy and high-budget performance marketing to app store optimization and online reputation, my focus is on delivering business outcomes, not just marketing outputs. 🌍 Industries I’ve worked in FinTech: Building scalable acquisition and retention engines. SaaS/BaaS & Tech: Driving demand generation and CRM-led engagement. D2C & Consumer Brands: Partnering with founders to structure growth marketing and unlock funding opportunities. 🔑 Specialties Digital Marketing | Growth Strategy | CRM | Social Media Strategy | SEM | Paid Campaigns | Funnel Optimization | ABM | App Marketing | Content Marketing | Reputation Management | Competitor Analysis | AI-Powered Marketing 🛠 Tools & Platforms - ABM & AI-based Tools: Lemlist, Saleasy - Marketing Automation & CRM: Salesforce Marketing Cloud, Pardot, WebEngage, CleverTap, Mailchimp - Analytics & Attribution: Google Analytics, Mixpanel, Salesforce Radian6, LinkedIn Analytics, Twitter Analytics, YouTube Analytics - Ad Platforms: Google Ads, Facebook Ads Manager, LinkedIn Ads - Content Distribution Tools: Taboola & Outbrain - Design & Content: Canva, Hootsuite, Buffer, Bit.ly, blogging platforms 🚀 What makes me different I’ve often been the first marketing hire at high-growth startups, building growth engines from the ground up. I thrive in fast-paced environments where strategy and execution need to work hand-in-hand to drive scale. 📩 Let’s connect: [email protected]
Own the marketing strategy and brand growth across 20+ brands, driving affiliate expansion and performance marketing to scale monthly disbursals to ₹500Cr+ while maintaining 60%+ retention and optimizing marketing spends to ~3% of overall disbursals. Establish and scale a group-level MarTech stack enabling centralized reporting, attribution, and performance visibility, while partnering with cross-functional teams to strengthen acquisition efficiency and overall marketing performance.
Led the entire marketing strategy and team, driving growth across multiple channels while reporting directly to the founder for strategic campaigns and discussing detailed monthly reports to align marketing efforts with overall business objectives. Marketing-driven disbursals contributed 25% to the overall disbursals every month. Community Engagement: Managed the FoundersForFounders community of 1,500+ active members with a 71% retention rate. Strategic Event Participation: Orchestrated organic and inorganic participation in key events throughout the year. Account-Based Marketing (ABM): Successfully generated 100 MQLs per month through targeted campaigns. Growth Hacking: Implemented innovative tactics to drive rapid, scalable growth. Landing Page and Website Management: Optimized web assets to improve user experience and conversion rates. SEO: Enhanced domain authority from 24 to 28 in 7 months through a comprehensive on-page and offpage SEO strategy. Social Media: Consistently achieved a 9% engagement rate on LinkedIn, the primary social media channel. Performance Marketing: Delivered consistent, data-driven results. Content Marketing: Developed high-quality, engaging content that supported SEO, lead generation, and brand-building efforts, driving consistent traffic and engagement across platforms.
Marketing Strategy • Built and executed end-to-end marketing strategies across multiple verticals to drive growth and achieve business goals. Retention Marketing • Spearheaded WebEngage (automation) and AppsFlyer (analytics) deployments with tech team to optimize journeys, attribution, and campaign ROI. • Launched drop-off journey campaigns with 25% avg. conversion rate. • Drove 100+ MQLs/month via cross-sell campaigns. LinkedIn Social • Grew company page followers by 50% (22k → 33k in 1 year). Content Marketing • Maintained monthly marketing calendar, generating 1k+ organic site visits/month. Partner Program • Co-created and launched partner program, driving disbursement share to 25%. • Built campaigns and landing pages to fuel partner growth. Performance Marketing • Consistently delivered 250+ qualified leads/month with 55% relevancy. Growth Hacking • Cut costs 10x by sourcing database lists vs. paid ads. • Identified new borrower list sources for BD team monthly. • Core contributor to new website launch (structure, content, SEO). • Set up 1:1 automated BaaS outreach emails, securing 2 big-ticket leads/month at minimal cost. Events • Mapped key organic/inorganic events for brand participation and visibility. Reports & Insights • Owned weekly/monthly performance reports with actionable insights for leadership.
• Lead Generation: Plan and execute digital campaigns to acquire corporates and financial institutional clients worldwide. • Funnel Optimization: Deep diving to understand the funnel conversion and fallout points throughout the conversion funnel and develop initiatives to increase volumes. • Correspondent Banking Partnerships: Reached out to new banks and financial institutions for correspondent accounts to widen our payment clearing capabilities. H&H clears payments in 146 currencies via our existing global correspondent relationships. • Pricing Strategy: Providing strategic decision-making support, analysis, and advice to management regarding pricing so as to maximize the profitability. • Client Management: Managing the entire client database and keeping them updated about the latest offering. • Analytics and Reporting: Measure, track and report weekly/monthly performance related to overall payments, new correspondent relationships, performance marketing and more. • Partnership Management: Identifying and onboarding experienced partners in the targeted geographies who can do lead generation on behalf of us. Also, partnering with new age FinTech companies for payment solutions. • Digital Platforms Management: Managing platforms like Salesforce Sales Cloud, Pardot, Google Tag Manager, Google Analytics, Mailchimp and more.