Chandigarh, India
Award-winning marketer with over 3 years of experience in driving significant growth and cost savings. Proven ability to lead cross-functional teams, optimise budgets, and enhance customer engagement through data-driven strategies. Passionate about leveraging strategic planning and innovative thinking to develop products that meet user needs and drive business growth. Skilled in stakeholder alignment, developing strategies, and using technology and analytics to inform business decisions. Key Achievements: • Top Marketer Award: Received the Google Ads Top Marketer Award in an international challenge, demonstrating exceptional campaign management and optimisation skills. • 418% Sales Growth: Led acceleration projects, achieving 418% sales growth for non-core brands and 52% overall at Wipro Consumer Care. • $500K Cost Savings: Managed a $10,000 monthly marketing budget at Arebyte, reducing cost per conversion by 75% and saving over $500K. • Surpassed Impressions Record: Acquired over 2 million impressions, surpassing the previous four-year total by executing strategic marketing campaigns at Arebyte. • PPO Achievement: Secured a Pre-Placement Offer (PPO) at Wipro Consumer Care, recognising outstanding performance and potential. Additionally, I’m passionate about fitness and a healthy lifestyle. I love weight training and enjoy long-distance running. If you ever want to chat about fitness or need some diet tips, feel free to drop me a text. Let's connect! I'm always open to networking and discussing new opportunities. Email: [email protected]
- Achieved 101% of annual target for a multi-state North cluster, managing 49 distributors and 200+ SKUs while leading the region to a top-tier national ranking - Delivered 21% YoY Annual Growth, ranking #𝟱 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 (and #𝟮 𝗶𝗻 𝗤𝟰), driven by rigorous category-wise execution and a disciplined performance tracking framework - Drove a 31% increase in SKU per outlet and expanded category depth from 61% to 95% in priority outlets through a custom-built tracking and range expansion system - Optimised distribution quality to 95% servicing accuracy, expanding effective coverage by 10% through revamped distributor controls and fill-rate discipline - Mentored a high-performing team of 5 direct reportees, with 90% of the sales team earning incentives quarterly and enabling promotions across two levels
BRAND STINT - Handled brand strategy for Yardley’s fastest-growing portfolio (Handwash, Shower Gel, Roll-On and Air Care), managing the full marketing mix to drive category-leading growth - Led execution of NPD projects across 4 categories, coordinated with R&D, packaging, supply chain and sales to ensure timely launch - Conceptualised the "Perfume in a Roll-On" campaign, utilising high-impact hooks ("Cologne meets Roll-On" and "Smell Like ₹2500, Pay Like ₹250") to pivot the brand from a functional deodorant to a fragrance-first disruptor - Developed comprehensive GTM playbooks through white-space analysis and competitor mapping, optimising shelf activation and visibility across GT and MT channels nationwide KEY SELF-INITIATED PROJECTS (BEYOND CORE RESPONSIBILITIES) - Smart Beat Frequency Model: Built a logic-driven model to assign beat visits (weekly, fortnightly, monthly) based on store value and order behaviour, replacing intuition with logic - Outlet Incentive Revamp: Designed a tiered, KPI-linked incentive plans for better outlet performance - Power of Her: Proposed a women-in-sales pilot under each ASM to boost brand equity and generate organic PR - FieldAssist UX Enhancement: Designed wireframes to improve FieldAssist usability for frontline reps, enhancing compliance and reducing onboarding time - DB Health Check Dashboard: Created a weighted scoring model to assess distributor performance, enabling SOs to diagnose issues and take targeted RCA-led actions SALES STINT (FASTEST COMPLETION) - Fastest to complete sales stint among MTs across India by reviving degrowth territories and outperforming targets - Achieved 4X sales growth for non-core brands and 114% overall YoY growth - Resolved operational gaps, reducing time-to-market by 16%, expanding outlet coverage by 20%, and improving order accuracy by 10%
- Contributed to the academic design and structure of a new 2-year PGDM - Supported syllabus development and learning outcomes for Term I subjects, working alongside faculty to draft program structure, course objectives and evaluation methods - Collaborated on the college's autonomy roadmap, assisting with the drafting of academic documents and frameworks to meet UGC and AICTE compliance requirements
- Conceptualised and launched "Anchor Point", a structured alumni-student mentorship initiative to guide undergrads on career choices, skill development and higher studies - Built a core team of 12 mentors from diverse industries (marketing, finance, consulting, HR, product, operations, analytics, events, entrepreneurship) and paired 40+ mentees through interest-based mapping for ongoing 1:1 guidance - Led regular campus-wide workshops, AMA sessions and open Q&As to extend access and insight beyond the matched mentees - Currently scaling the program across Goa, onboarding mentors from multiple colleges to build a pan-Goa professional ecosystem that bridges the campus-to-career gap - Building a pipeline of next-gen mentors by encouraging mentees to become future mentors, creating a self-sustaining, pay-it-forward ecosystem rooted in Goa
- Led a team of 24 members, organising monthly events, workshops, and guest lectures for the student body - Collaborated with other clubs and corporate partners to organise joint events and obtain sponsorships - Mentored juniors, offering insights into marketing strategies and concepts and preparing for the summer internship process
- MarClan is the Marketing Club of IIM Udaipur. - Our purpose is to help the student community in every marketing field, be it studies, projects, competitions, or placements.
- Led multi-channel expansion by onboarding 18 new channel partners, resulting in a significant increase in Yardley's market penetration across B2B, lifestyle and niche segments - Improved marketing efficiency through detailed ROI analysis of marketing activities on Smytten and Adani Digital Labs - Conducted a detailed feasibility analysis on digital marketing investments on Google Pay, PhonePe, and PayTM - Laid the foundation for a nationwide loyalty program by executing a successful pilot in Mumbai, leading to a PPO offer