Edinburgh, Scotland, United Kingdom
I’m a hospitality technology leader with over 10 years of SaaS commercial leadership experience and many years working across hospitality operations. My career has been built around helping hospitality businesses embrace technology, improve performance, and unlock sustainable growth. Having worked across multiple countries, customer segments, sales channels, and product portfolios, I have successfully led the sale and cross-sale of complex SaaS solutions to some of the world's most recognised hospitality brands. From independent operators to global enterprise organisations, I thrive on understanding customer challenges and connecting them with solutions that deliver measurable business value. I have been fortunate to play a key role in two successful acquisitions, helping navigate periods of transformation, integration, and growth while maintaining a strong focus on customers, people, and commercial outcomes. These experiences have strengthened my belief that great businesses are built on strong cultures, clear leadership, and a shared commitment to excellence. Leadership is what energises me most. I am passionate about building high-performing teams, creating positive and inclusive cultures, developing future leaders, and helping individuals reach their full potential. I believe the best results come when people feel empowered, trusted, and connected to a common purpose. Throughout my career, I have consistently delivered growth by combining strategic thinking, commercial acumen, and a deep understanding of hospitality operations. I remain passionate about the future of hospitality technology and the role it plays in helping businesses operate smarter, serve better, and grow faster. Above all, I value relationships, authenticity, and continuous learning. I am always excited to connect with people who share a passion for hospitality, technology, leadership, and innovation.
As Global Sales Director – Hotels, I lead commercial strategy and sales teams across the UK, France, and Spain, driving growth across the hotel sector within the wider hospitality industry. My responsibility is to accelerate growth across a multi-product SaaS portfolio, helping hotel operators improve employee engagement, learning, compliance, workforce performance, and operational excellence through innovative technology solutions. I work closely with some of the hospitality industry's leading hotel brands, combining strategic leadership, customer-centric growth, and team development to deliver measurable business outcomes. Passionate about people and culture, I focus on building high-performing teams, developing future leaders, and creating an environment where both our customers and our people can thrive.
As the UK Sales Director at Mapal Group, I drive sales growth and manage client relationships across the United Kingdom. My responsibilities include developing and executing strategic sales plans, identifying new market opportunities, and leading a dynamic sales team. I collaborate closely with marketing, product development, and customer service teams to ensure business objectives are met and customer satisfaction is maximised.
During the Covid-19 lockdown, I led the Drinks Focus section of HospoLive, a live-streaming initiative designed to connect, up-skill, and inspire the hospitality workforce. We broadcasted up to 5 hours of content daily, covering a wide range of topics such as iconic interviews, business updates, wellness, training sessions, and live cooking demonstrations. Our efforts were supported by over 50 companies and 30 dedicated volunteers, featuring esteemed guests from across the industry. Our channel is available on Facebook.