Sudbury, Massachusetts, United States
I am a Saint Anselm College alumnus with demonstrated experience executing multi-channel marketing campaigns. I possess a working knowledge of Salesforce, Marketo, Wrike, ZoomInfo, Microsoft Office, digital photography, and creative platforms including Canva and Adobe Creative Suite.
• Coordinate the day-to-day execution of demand generation programs, ensuring campaign accuracy, timely deployment, and alignment between marketing and sales teams • Build, review, and optimize email marketing assets, including campaign copy, HTML emails, audience targeting, QA, and launch readiness • Manage inbound response workflows for growth campaigns, monitoring shared sales inboxes and ensuring timely lead qualification, routing, and follow-up • Execute and track hotlist (HL) workflows, validating responses, assigning leads, and maintaining visibility from engagement through sales handoff • Collaborate with marketing, sales, and operations teams to improve campaign workflows, streamline lead management, and support pipeline generation efforts • Support webinar, virtual event, and partner marketing initiatives through campaign execution, registration management, attendee communications, and post-event follow-up • Maintain campaign tracking and reporting processes, ensuring data accuracy, lead visibility, and alignment between marketing activity and sales engagement • Leverage AI-driven tools to accelerate content development, improve operational efficiency, and enhance campaign execution
• Assist with executing multi-channel B2B marketing campaigns across email, direct mail, and in-person events, supporting demand generation and pipeline growth • Lead A/B testing initiatives on email campaigns to optimize subject lines, messaging, and CTAs, analyzing open and response rate performance • Play a key role in a highly profitable direct mail campaign by researching and negotiating with vendors, validating address data, and refining messaging, generating over 100k in closed won revenue • Leverage Salesforce to build influenced revenue reports, create and manage accounts, convert and route leads, assign hotlists to sales, and track campaign influence throughout the sales pipeline • Utilize Marketo to build and automate multi-channel email campaigns and analyze performance metrics • Support planning and execution of Lunch & Learn events and webinars to drive engagement and lead generation • Monitor and manage sales inboxes tied to growth campaigns to ensure timely follow-up, lead qualification, and proper hotlist allocation • Apply AI tools in campaign strategy development, copy refinement, and workflow optimization to increase efficiency and performance
• Worked closely with the New Hampshire Institute of Politics (NHIOP) staff on public programming and civic engagement work • Assisted the institute by covering events on social media, serving as an usher, and welcoming guests and VIPs
Co-led the Communications Committee by establishing committee requirements, planning coverage for events, and creating new and exciting content
Cleared and set tables, assisted servers to provide outstanding dining experiences at fine dining establishment during busy summers and holidays
• Created flyers, social media posts, advertisements, program one-pagers, and other marketing collateral using Canva • Wrote copy for emails, press releases, website and other • Gathered essential information for donor communication materials • Edited marketing collateral • Assisted with website updates • Photographed events and program happenings
Shopped and bagged online grocery orders with close attention to detail and customer preference; helped staff in various departments with stocking/inventory