United Kingdom
Marketing professional with 13 years’ experience building EMEA growth strategies for US-HQ SaaS companies. Proven track record in developing marketing strategies that drive revenue and ROI. Skilled in aligning cross-functional teams, data-driven decision-making, and leading high-performing Marketing and BDR teams in fast-paced tech environments. Specialities: Marketing strategy, demand generation, team leadership, ABM, campaign execution, events, PR, and marketing communications.
Currently Director of EMEA Marketing at Yext, leading marketing and BDR teams to drive pipeline growth and C-suite engagement across the region. Yext is a brand visibility platform that helps companies maximise their online presence.
Established and executed the international marketing strategy, driving pipeline growth, brand awareness, and multi-channel campaigns while leading the international SDR team and aligning regional efforts with global objectives.
Led EMEA demand generation, building and managing a high-performing team (4 Field Marketers & 5 SDRs) while executing multi-channel marketing strategies, aligning with sales, and driving revenue growth across key regions.
Led PR, communications, and demand generation across EMEA, managing multi-channel campaigns, agency relationships, and events to drive brand awareness, lead generation, and market positioning.