Provincia de Santiago, Santiago Metropolitan Region, Chile
Digital Marketing Leader | Performance & Growth Specialist With 8+ years driving measurable growth for leading retail, e-commerce, FMCG, finance, and beverage brands, I combine strategic vision with hands-on expertise in digital advertising platforms, project leadership, and team development. My experience spans both client-side and agency environments, giving me a 360° perspective to design and execute performance marketing strategies that deliver ROI, conversion growth, and market share impact. Key achievements include: Led performance strategies for Falabella.com and Sodimac Homecenter, achieving double-digit ROAS growth in seasonal peaks. Scaled Nestlé, PepsiCo Beverages & Foods digital campaigns, optimizing investment allocation and lowering acquisition costs. Delivered brand-building and conversion-driven campaigns for DIAGEO and MasterCard, aligning creative, media, and business goals. Passionate about transforming marketing investments into sustainable business growth, I thrive at the intersection of data, creativity, and strategic execution.
Lead the definition and execution of the digital media performance strategy for the home improvement business unit in Chile, Peru, Colombia and Mexico, accompanied by my team of performance specialists.
- Lead the operations team of Norte Digital LATAM based in Argentina, Brasil, Chile, Colombia & Perú. - Constant improvement of the internal workflow between business units- - Develop relations with key clients on each market. - Manage and lead key projects of the agency.
Create, manage and optimize performance focused campaigns in Google AdWords and Facebook Ads Platforms, for diverse industries like: real state, travel and leisure, entertainment, automotive, among others. Accomplishment so far: - Budget optimization: decreasing KPI's (CPC, CPA) by 90%, resulting this on getting more clics and conversions for the same budget. - Focused segmentation: getting low cost CPC in the retail clients, all thanks to a good and focused market segmentation. - Production process improvement: closing a request in a matter of one labor day. Other contributions: - Client management - Report presentation
- Create, plan and execute digital content strategies on social media platforms - Research and planning - Content strategy and management - Team management (8 members) - Present strategies and reports to clients - SEO - SEM - Social Media Ads - Email Marketing - Analytics reports
Marketing referral for the andean and austral region (six countries). Responsible for the creation of B2B content marketing campaigns through email and websites, aiming to generate ‘Marketing Qualified Leads’. Adaptation of global content initiatives for Latam and generation of new sales strategies for the Training and Development department.