Harold Paton

Head (Director) of Value Chain (Toyota) chez Toyota Motor Europe

Belgium

Toyota Motor Europe (8 yrs)
- Head (Director) of Value Chain
  Jan 2026 - Present · 6 mos
- Head (Director) of Product & Marketing Planning (Toyota)
  Apr 2023 - Dec 2025 · 2 yrs 9 mos
- Head of Product Strategy & Marketing (mid & large cars, Gazoo Racing)
  Jan 2023 - Apr 2023 · 4 mos
Marketing Director at Toyota Sweden AB
Jul 2013 - Jun 2018 · 5 yrs
Head of marketing for the Swedish market. Key responsibilities: Brand Management, Demand & Supply and Communications. Management: 13 employees
Toyota Motor Europe (15 yrs 2 mos)
- Marketing Senior Manager
  Jan 2012 - Jun 2013 · 1 yr 6 mos
  In charge of the Marketing (launch & lifecycle management) of C segment models for the European market. Driver to further establish the Marketing team in the European Head Office (eg. launch processes, model marketing, hybrid strategy).
- Regional Manager (Germany, France, Italy, Spain & UK)
  Apr 2011 - Jan 2012 · 10 mos
  Window between Big 5 markets and European Head Office. Key responsibilities: sales and financial performance, business strategy and plans, Toyota & Lexus.
- Regional Manager (Germany)
  Jul 2010 - Apr 2011 · 10 mos
Junior Account Executive at Publicis
Oct 1995 - Dec 1997 · 2 yrs 3 mos