Greater Toronto Area, Canada
I am a UX researcher and designer with a strong background in mixed research methods, leveraging both qualitative and quantitative insights to drive user-centered solutions. With expertise in designing interactive prototypes, I accelerate development by bridging research and design seamlessly. My journey into UX stemmed from a deep passion for continuous learning and problem-solving. Previously, I was a chemistry professor, where I led multiple scientific experiments—an experience that honed my analytical thinking, research skills, and attention to detail. Now, I apply that same rigor to understanding user behavior, identifying pain points, and crafting intuitive experiences. As a lifelong learner, I thrive on exploring new challenges and innovative solutions. I’m always eager to collaborate with cross-functional teams to create impactful products that enhance user experiences. Let’s connect and discuss how research-driven design can make a difference!
- Facilitated 7 sponsor interviews to guide a responsive website redesign that contributed to bringing 2 new sponsors - Spearheaded a comprehensive accessibility audit, identifying and resolving 10+ high-severity WCAG issues - Synthesized quantitative user data from 30+ survey responses to identify audience needs, which led to improved pre-event and post-event experiences - Designed social media visuals that led to about a 12% increase in engagement - Ensured consistent branding across digital platforms for 10+ events, streamlining the user journey and supporting an increase in online ticket sales
- Delivered curriculum-aligned lessons in Chemistry and Mathematics to grade 11 and grade 12 students, simplifying complex theories and problem-solving techniques for better student comprehension - Conducted regular assessments to identify areas of improvement, providing targeted support and strategies to help students overcome challenges - Tailored teaching approaches to accommodate individual learning paces, styles, and goals, ensuring students stay engaged and motivated
- Conducted a competitive analysis of similar apps to identify feature gaps and opportunities to guide Solaris App’s experience - Built the foundation of a reusable UI library with 6 core components, defined typography, and established a color palette - Delivered a high-fidelity prototype to the developer, accelerating the launch of the app’s first version
- Led end-to-end UX process to design a program finder app from scratch for high school students in Ontario - Led 4 user interviews on Via Rail’s ticket-buying process, informing process improvement recommendations - Designed pixel-perfect prototypes for website redesigns (Performance Parts Canada, Fresh Bites, Toronto Zoo) - Conducted 3 usability tests for Fresh Bites, driving design updates - Created accessible designs for Humber Esports, aligning with WCAG 2.0 - Collaborated with cross-functional teams to design a mood-based spending feature for Scotiabank’s mobile app
AS College, Panjab University - Co-created general chemistry curriculum and laboratory courses for a class of 40 graduate students - Scheduled and organized meetings/events with clearly defined agendas - Ensured the latest technologies were used to support student learning in the chemistry laboratory - Planned and worked toward my professional development goals by attending various workshops and seminars